IP Austria will be the new marketer of SPORT1 in Austria from 2023
From January 1, 2023, the cross-media reach marketer IP Austria will market the advertising space of the multichannel sports platform SPORT1. The cooperation includes the linear and non-linear advertising space of SPORT1’s Austrian free TV and HbbTV or addressable TV offerings. IP customers thus have another opportunity to reach the sports-affine target group via the channels through which they consume their media content, as SPORT1 announced today.
Walter Zinggl, Managing Director of IP Austria: “During the discussions with SPORT1, a very similar position emerged with our ideas of a cross-media and innovative orientation in 360° approaches. Accordingly, the holistic idea will also be reflected in marketing. Together we want to raise the station in Austria to a new level in the sales area. And we also have a bit of experience in sports…”
Matthias Reichert, COO and member of the management of Sport1 GmbH: “Like us with SPORT1 Business, IP Austria stands for a comprehensive, thematic and complex marketing approach that can be expanded to all platforms – geared to the usage behavior of our users and the wishes of our advertising customers. We bring our attractive program portfolio into our cooperation and will benefit from the outstanding know-how of IP in Austria in marketing. We are very much looking forward to our new partnership!”