IP Austria is expanding its sales team » Leadersnet
| Dejan Filipovic
| 02/01/2023
In addition to sales, Ricarda Lederle should also take care of the conception and implementation of advertising solutions.
The eight-person sales team at IP Austria is growing with the addition of state marketing and business manager Ricarda Lederle.
Experienced Expert
The 33-year-old Viennese was most recently responsible for the Austrian market at the German start-up Cannyboard as Regional Account Manager and subsequently took on the position of Global Key Account Manager and was responsible for the international market.
“Brands and companies are facing ever greater challenges in reaching their target group efficiently. I therefore enjoy the challenging task of developing new advertising formats in order to offer our customers innovative, cross-media solutions and put them on the road to a successful advertising campaign to accompany,” says Lederle.
In her new role, Lederle will be responsible not only for sales, but also for the initial design and implementation of IP Austria’s advertising solutions.
“Ricarda is a great asset to our sales team. She can benefit very well from her many years of experience in B2B marketing in her work with us and competently promote the sale of our innovative products such as Live Shopping, TV-First or the Green Frame I’m really looking forward to working together,” says Claudia Ostermann-Schabata, Head of Marketing and Innovation at IP Austria.
