OnePlus with a new Nordic market director
Marie Dam Feldborg has taken over as Nordic market director and with her new role will be responsible for Denmark, Norway and Sweden.
The marketing director’s job will be to strengthen all Nordic commercial activities and create a strong local presence across all platforms.
After three years as market director for OnePlus in Denmark, Feldborg will in future be at the forefront of commercial activities and other market initiatives in Denmark, Norway and Sweden as Nordic market director. Here she will lead the Nordic market team, which will work across national borders.
This is happening as part of a new Nordic strategy for OnePlus. The purpose is to spread awareness of OnePlus as a brand and as a global technology company, as well as to increase the company’s market share throughout the Nordics. In his new role, Feldborg will lead the development of OnePlus’ brand identity across all platforms.
Long experience from telecoms
– I look forward to continuing the journey and growth we have experienced in Denmark, as well as building strong brand campaigns that support our upcoming launches and the Never Settle message across the Nordic countries. The strategy has so far been a great success on the Danish market, and I look forward to being able to make the smartphone available to more people throughout the Nordics, says the Nordic market director.
For the past three years, Feldborg has played a decisive role in the development of the OnePlus brand in Denmark and can boast great results and successful launches of several top models. This year, the OnePlus 10 Pro has outsold its predecessor, the OnePlus 9 Pro, with an increase of over 30 percent during the first weeks of sales. It recently emerged that the OnePlus 10T was Telia’s best-selling Android smartphone in September.
Feldborg has more than 20 years of experience in the telecommunications industry. Before she started the OnePlus job at Huawei in Denmark for a year. When she joined Huawei as marketing and communications manager, the company’s market share had increased from 11 percent to 23 percent of the entire Danish mobile market from the second quarter of 2018 to the following year in 2019.