Amazon launches its Belgian online store – Companies
Amazon launched its Belgian online store on Tuesday, via the address Amazon.com.be, allowing customers to now enjoy an experience in the language of their choice.
A few years ago, the “millions” of Belgian customers, according to Amazon, had access to a service in their own language, whether via the French online store Amazon.fr, the German Amazon.de, available in Dutch since 2016 , or Amazon.nl. They now have access to a Belgian version of the webshop and to after-sales service in their own language.
The store will be accessible via the address amazon.com.be and not amazon.be, a domain name that does not belong to them. The e-commerce company, however, finds this URL somewhat different from others and notes that half of its customers use the mobile app. The Amazon Prime subscription will be offered to them for 2.99 euros / month (or 25 euros per year). It includes fast and free shipping on millions of photos, a wide selection of movies and TV shows on Prime Video, and unlimited photo storage. The streaming service will be better suited to Belgian customers in the future, promises Eva Faict, director for Belgium at Amazon.
The customer will also be able to access, via the new online store, the “Belgian brands shop”, a dedicated window allowing them to discover local brands. More than 100 Belgian brands are listed there to date, with thousands of local products. Eva Faict also says she is “surprised” by the enthusiasm of Belgian SMEs since the announcement of the future launch of the online store, two and a half months ago.
The manager hopes that many others will be convinced, citing the potential and unprecedented development of e-commerce in Belgium. According to data from the sector association BeCommerce at the end of August, nearly 6,000 online stores have been created in one year, which represents an increase of 13%. At present, there are a total of 51,101 assets, of which about half are related to the retail sector. In February, Amazon announced the opening of its first Belgian delivery center in Antwerp, where parcels from sorting centers in neighboring countries are processed and must be distributed in the Antwerp region. It opened at the end of September and will eventually employ around fifty people. Most parcels delivered to Belgium, however, appear to be from distribution centers located in France and Germany. Amazon does not make final deliveries to customers. For this, the group continues to work with its existing independent delivery partners, such as Bpost.
A few years ago, the “millions” of Belgian customers, according to Amazon, had access to a service in their own language, whether via the French online store Amazon.fr, the German Amazon.de, available in Dutch since 2016 , or Amazon.nl. They now have access to a Belgian version of the webshop and to after-sales service in their own language. The store will be accessible via the address amazon.com.be and not amazon.be, a domain name that does not belong to them. The e-commerce company, however, finds this URL somewhat different from others and notes that half of its customers use the mobile app. The Amazon Prime subscription will be offered to them for 2.99 euros / month (or 25 euros per year). It includes fast and free shipping on millions of photos, a wide selection of movies and TV shows on Prime Video, and unlimited photo storage. The streaming service will be better suited to Belgian customers in the future, promises Eva Faict, director for Belgium at Amazon. The customer will also be able to access, via the new online store, the “Belgian brands shop”, a dedicated window allowing them to discover local brands. More than 100 Belgian brands are listed there to date, with thousands of local products. Eva Faict also says she is “surprised” by the enthusiasm of Belgian SMEs since the announcement of the future launch of the online store, two and a half months ago. The manager hopes that many others will be convinced, citing the potential and unprecedented development of e-commerce in Belgium. According to data from the sector association BeCommerce at the end of August, nearly 6,000 online stores have been created in one year, which represents an increase of 13%. At present, there are a total of 51,101 assets, of which about half are related to the retail sector. In February, Amazon announced the opening of its first Belgian delivery center in Antwerp, where parcels from sorting centers in neighboring countries are processed and must be distributed in the Antwerp region. It opened at the end of September and will eventually employ around fifty people. Most parcels delivered to Belgium, however, appear to be from distribution centers located in France and Germany. Amazon does not make final deliveries to customers. For this, the group continues to work with its existing independent delivery partners, such as Bpost.