DJ et dancefloor pour redonner des couleurs au vin blanc au Festival BB
Above all, he considers the tour de force that the beer community achieved ten years ago to reverse the downward curve, by associating its image with youth and music. “We also want to make white wine a vehicle for sharing and contact with a new generation of consumers. »
“Not with technical terms”
Hence this first festival 100% dedicated to Bordeaux white wines, bringing together some of the 19 Bordeaux AOC appellations, sweet, dry or sparkling, announced by passionate and relaxed winegrowers.
Initially scheduled for June the weekend before the Wine Festival, but canceled due to the heat wave, it finally opened on 1uh October at Vivres de l’art. Bohemian atmosphere, ubiquitous music, themed bars, DJs in the evening, gourmet stands, “kids friendly” label for a completely free lunchtime: 30-somethings and young people in their forties are the target audience and, indeed, those who answered the call despite the weather this time a little too wet.
“It is not with technical terms that we are going to seduce this generation, which consumes less than mine, which itself consumes less than our elders”, estimates Bernard Farges. Make way for “a chill room and a dancefloor room” enumerates Louise, one of the organizers of the Orangeade, a collective renowned for its electro evenings or its atypical places.