“Build Your Dreams”: The Chinese electric car manufacturer arrives in Luxembourg
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“Build Your Dreams”The Chinese electric car manufacturer arrives in Luxembourg
BYD, a Chinese manufacturer of electrified vehicles with its own batteries, is launching in Belux.
BYD, for “Build your dreams”. Or the promise to make your dreams come true. The Chinese manufacturer announced this week in a press release that it will land on the Belux market from next month, with the sale of electric passenger cars.
The opening of showrooms is first planned in our Belgian neighbours, in Zaventem near Brussels, then in Antwerp and Ghent. A concession installed in the Grand Duchy, on a site whose location must still be effective, is it scheduled for the beginning of 2023, inquired The essential.
It will be preceded by the launch in early November of a dedicated “.lu” website to discover the models and place pre-orders. BYD arrives “with vehicles in stock and at affordable prices”, assures Muriel Gilbert, press relations manager for the brand in Belux. The pricing strategy will be unveiled at the Paris Motor Show, which will be held from October 17 to 23.
15% of global sales
Three 100% electric models will be offered: the Han sedan, the seven-seater all-wheel drive SUV Tang and a compact SUV which has been specially “designed for the European market”, and called Atto 3. BYD has specified that it is associated with the independent Inchcape distributor to ensure the sale and after-sales service of its vehicles in Luxembourg and Belgium. Along with Scandinavia, the Belux market is also a pioneer in the desired conquest of the Old Continent by the Chinese manufacturer.
If it is still little known there, BYD is not a small player. Quite the contrary. Created in 1995, listed on the Hong Kong and Shenzhen stock exchanges, it is a conglomerate active in the automobile, electronics, new energies and rail transport sectors. Manufacturer of its own batteries, BYD represents 15% of global sales of rechargeable cars (100% electric or hybrid). Which makes it the biggest player in this segment.