The Barcolana is presented in Vienna
The party hall of Palazzo Metternich, seat of the Italian Embassy in Vienna, hosted the press conference to present the Barcolana this morning Presented by Generali in Austria, closing the series of three events dedicated to the German world, which aim to increase the incoming of owners, sailors and the public from Central Europe. In the presence of Ambassador Stefano Beltrame, with the co-organization of SIOT-TAL, the event focused attention on the tourist and sporting aspect of the 54th edition of the regatta. The various elements of the event were presented to the media by the Global PR Manager of the TAL Group, Paola Pasin, the CEO of Generali Austria Gregor Pilgram, the General Manager Austria and Germany of illycaffé Otmar Frauenholz and Caterina Gasparini, head of the sea cluster for PromoTurismoFvg.
“There are only 23 days left to start the event – declared the SVBG vice president Alessandro Mulas – an edition that we are building around the theme of joy and sharing, with the aim of returning to Trieste the great sailing festival and the sea and to embrace once again, after two complex years, the sailing friends of Central and Northern Europe “.
The presentation of Barcolana in Austria traditionally sees the support of the TAL Group: “The support of SIOT-TAL at the international presentations in Munich and Vienna – commented Paola Pasin Global PR Manager of the TAL Group – is the way our Group has to support the Barcolana and underline its role as a bridge between Italy, Austria and Bavaria. Barcolana54 brings with it, in addition to its exceptional sporting history, also a great content linked to the enhancement of the territory and sustainability, themes that we share and are part of the values of TAL in all three countries “.
During the conference, Barcolana illustrated the press events calendar to the Austrian media and the start of the numerous activities scheduled in Trieste between 30 September and 9 October: a calendar of regattas, events to be experienced and territories to be discovered throughout the region. The ADAC Trophy was also promoted, which awards the first German winner, “Women in Sailing” – a project that Barcolana and Generali have created to spread the theme of Diversity & Inclusion – the Barcolana Sea Summit and the regattas of the week.
Giovanni Liverani, CEO of Generali Germany, Austria and Switzerland: “Generali has been supporting Barcolana for over forty years and has now decided to enter into this long-standing partnership. We are particularly pleased to further strengthen our collaboration with Barcolana and to highlight the our shared values in sport. Together we are leading the internationalization of the event and we are focusing on initiatives based on sustainability, diversity and inclusion, health and prevention “.
Gregor Pilgram, Country Manager Generali Austria: “The promotion of diversity and inclusion is of fundamental importance for Generali. Also this year the Group will award the Generali Women in Sailing Trophy to the best team led by a woman. The winner will have the opportunity to participate in an individual leadership program at the Generali Academy ”.
“We are happy to renew our collaboration with Barcolana again this year, a unique event with which illycaffè shares a strong common root: people and the territory” declared Cristina Scocchia, illycaffè CEO. “For the 54th edition we have chosen to entrust the creation of the manifesto to Matteo Thun who wanted to celebrate the spirit of the regatta through the metaphor of a fingerprint: a flow in which parallel lines flow, which sometimes intersect or they interrupt, forming a design that recalls the An image that recognizes the great sailing event in the world, the ability to speak to the world of shared values, harmony between man and nature, inclusiveness, empathy, respect and joie de vivre “.
“Barcolana is the event that made the Gulf of Trieste known all over the world, an incredible showcase for our Region – said the councilor for productive activities and tourism of Friuli Venezia Giulia, Sergio Emidio Bini -. This is why we will be present with the new brand “I am Friuli Venezia Giulia”, designed to enhance the excellence of our territory. We are preparing to welcome many foreign sailors, to whom we will give a unique experience, made of wind, sea, activities and dedicated events, on the banks and in the city “.