The cooperation between HC Sparta Prague and its main partner continues in the new season
The connection between HC Sparta Prague and the industrial-technological holding Czechoslovak Group (CSG) continues in the extra league 2022/2023. In addition to CSG, the brands Tatra Trucks, DAKO-CZ and Prim will be present at the home matches of the reigning vice-champion. CSG will once again be a partner of the match Sparta pays tribute, a match during which the club appreciates the work of the components of the Integrated Rescue System. Thanks to the cooperation with the Institute of Hematology and Blood Transfusion, the Holding will also be actively involved in the Spartan Blood event.
Logos of the Czechoslovak Group, Tatra Trucks, DAKO-CZ and Prim watches will be seen by fans on the ice, on the goalposts and on the ice cubes at all Sparta hockey home games. As a partner, CSG contributes significantly to the functioning of the eight-time national champion. Next year, this traditional club will celebrate 120 years since its foundation. He would like to celebrate this jubilee by winning the title he has been waiting for for fifteen years.
Many legends of Czech and Czechoslovakian hockey worked in Sparta. Among the constellation of notable names, let us recall, for example, three-time Stanley Cup winner and world champion from 1985 Jiří Hrdina, five-time world champion David Výborny. Also, for example, the goalkeepers of the successful national team from the 1970s, Jiří Holeček or Vladimír Zábrodský, world champion from 1947 and 1949 and, by the way, also an excellent tennis player who represented Czechoslovakia three times in the Davis Cup.
“Czechoslovak Group is committed to saving and further developing Czechoslovak industry brands, led by Tatra Trucks. In this respect, I make sense of our partnership with a traditional Czech hockey club. We will be happy to help Sparta win the ninth title. We also like club events Sparta pays tribute and Spartan blood, which is intertwined with our activities,” says Radim Ochvat, CSG’s marketing director.
Traditions and interesting events
It is mainly about action Sparta pays tribute. Tatra bogs are very common among professional and volunteer firefighters. Tatra and other companies of the CSG holding, led by Excalibur Army and Tatra Defense Vehicle, are traditional suppliers of the Army of the Czech Republic.
Holding CSG has also been supporting the research project of the Institute of Geology and Blood Transfusion since this year, and will link this partnership with the traditional Spartan Blood events, in which club supporters and hockey players themselves have been donating blood for fifteen years. Last year, a record number of 1253 donors participated in the event. This year, already in its sixteenth year, this limit could – with the contribution of CSG employees – fall.
“The partnership with the Czechoslovak Group holding company brings us not only greater stability, but also very interesting possibilities for cooperation. Last year, several joint activations for fans and teambuilding for hockey took place at the Tatra polygon in Kopřivnice. We are very pleased that the holding also supports our charity projects. I believe that thanks to cooperation within the Spartan Blood project, we will once again break the record in the number of donated liters of blood,” Sparta marketing director Jakub Hospůdka looks forward to the November event.