The highest floorball league in Switzerland is now called the Lidl Unihockey Prime League
Lidl Switzerland has been a naming partner of Switzerland’s highest floorball league since July 1, 2022. As a result, the National League A will have a new name and branding from the upcoming 2022/23 season.
The top division in Swiss floorball is now called Lidl Unihockey Prime League Women and Lidl Unihockey Prime League Men.
— It is the highest league, the premium product of Swiss floorball. We have adjusted the name accordinglysays President of the National League Thomas Black. Not only the name was changed, but also the branding. There are now two different colors for men and women, so that the color alone makes it clear which league it is. But Lidl Switzerland does not just want to be present with its name and appearance.
— We want to add value for the players, the fans, the clubs and the whole community and become a part of itsays Matthew Kaufman, media spokesman for Lidl Switzerland. Various joint campaigns will be implemented in the 2022/23 season, such as the “Lidl goal of the week”.
The anticipation of the first season together is great both at the association and at Lidl Switzerland.
— We will be able to develop further target groups via Lidl. That brings us more spectators into the hall, but also digitallywas added by Black.
— The Swiss Floorball Association is growing strongly, as are we. Now we want to make a contribution and achieve great things together, Merchant added by Lidl Switzerland:
Next Sunday, September 11th, the first round of the Lidl Floorball Prime League Women and Men starts.
Source: Swiss floorball