Skiing and mountain. Franck Wesse (Ekosport): “We are going to open an innovative store in the center of Annecy in March”
Associate Director of Ekosport, a Savoyard company specializing in multi-channel outdoor trade and partner of the FFS, Franck Wesse talks about the importance for his company of being one of the major supporters of the Martin Fourcade Nordic Festival.
What is your role on the MFNF?
“Martin Fourcade and his team organize the sports part and we manage the Ekosport village. It is essential to promote our suppliers present in the village. We also have our stand and a reception area in which a private party is organized this Saturday evening. Here, we are strengthening our notoriety and our relationships.”
Why did you want to get involved in biathlon?
“We started with alpine skiing. Today, we sell more than 35,000 pairs a year and are the European leader in outdoor sports, including Nordic skiing. It makes sense to be here, especially since we are Chamberians and
we are going to open an innovative store in the center of Annecy in March. A store and a lounge bar with access to the roof of Galeries Lafayettes with the idea of becoming the meeting point, meetings and sharing for brands, many of which are based in Annecy. »
”Sponsoring athletes”
You are not yet partners of athletes. Is this planned for the future?
This is indeed one of the big objectives on which we are looking. Bringing us closer to other events and sponsoring skiers, trail runners and mountain bikers who use our flagship products.”