The ninth edition of the San Marino Comics Festival was a success
The 9th edition of San Marino comics festival which took place on 26, 27 and 28 August in the historic center of the Republic of San Marino.
In terms of attendance, 30,843 visitors were recorded in the Titano car parks and 16,161 cable car rides. It is also estimated that over 3,123 people arrived in the peripheral car parks of Baldasserona and Borgo Maggiore.
Although not all the flow of cars arriving in San Marino during the days of the event can be traced back to the event itself, certainly the San Marino Comics Festival has largely contributed to the creation of the above numbers.
The districts of San Marino have already filled up since Friday morning with groups of performers and cosplayers, immediately breathing in an air of fun and lightheartedness, typical of the San Marino Comics Festival.
“This edition treasures the maturity reached by the festival in previous years and amplifies its merits“, nut Paolo Gualdi, President of the San Marino Comics Association. “The operational safety plan put in place by our association has received the applause of the Civil Protection and the Police Forces who have collaborated in the realization and development of the Festival, for the safety of the public and resident citizens. The demonstration was the management of the two bad weather brackets on Saturday and Sunday afternoon, where all the staff promptly intervened to secure all the most exposed areas.“.
The influx of public rewarded all the over 80 daily events that are part of the Festival program, including the Harry Potter themed events, the exhibition of Maestro Junichi Hayama, the concerts at Campo Bruno Reffi by Animeniacs, Giorgio Vanni and Gem Boy, the Chef Hiro show, that of Francesco Lancia, the fairy tale themed experiential paths, the musical, cosplay and theatrical performances on stage at the Cava dei Balestrieri and Cava Antica, the exhibition and the steampunk fashion shows with convivial moments for all participants, the Lego area and the board games area coordinated by Play Modena, the largest game festival in Italy.
“The coordination and preparation of our splendid staff (to whom the thanks of the Board of Directors of San Marino Comics go), with expert contacts divided for each area and for each event, has borne fruit in the logistics and in the safe execution of the Festival”, continues Paolo Gualdi“Above all, we realized that we had achieved the goal, seeing the smiles of the people who walked around the event with our map in hand to be sure not to miss even a single content, in an orderly atmosphere and we have felt happy that you can only breathe at the same time. Comics “.
From the point of view of communication, the numbers have exploded thanks also to the participation of the super guests who have communicated their presence to over 3 million followers on their social channels Facebook and Instagram. Impressive numbers if we consider that those people have spoken of San Marino for the return, guaranteeing a fantastic image of weeks not only to the Festival but to the Republic itself.
The radio interview on Radio Deejay also ensured excellent visibility of the Republic of San Marino and the San Marino Comics Festival on one of the most listened to media in Italy.
Furthermore, there are no reports and interviews on the national network of RTV San Marino and Radio San Marino, media partner always ready to promote the colorful Titano event.
Passion 4 fun and Man Under The Hood, two Italian media partners in the sector, guaranteed the live broadcasting of interviews with the guests of the festival, to allow even those who were not in San Marino to follow the contents.
The numbers of the social and web pages of San Marino Comics have also “exploded”, where the following results were last only in the last 30 days:
– Website with over 37000 page reviews and 77% new users starting following San Marino Comics
– Facebook with over 267,000 new people reached and 21,000 page visits
– Instagram with over 48,000 people reached (+ 250%) and 20,000 profile visits (+ 79%)
The numbers of hotels that welcomed guests and artists of the event are also important. In fact, 13 hotels in the area for 211 people were used to guarantee hospitality only to VIPs and performers. Over 900 meals were distributed to them over the entire weekend.
State Secretary for Tourism, Federico Pedini Amati “San Marino Comics is confirmed as a very successful event! The 2022 edition also attracted thousands and thousands of people to San Marino attracted by the numerous initiatives put in place by the organizers: concerts, exhibitions, magic, flea markets, cartoons, Lego, steampunk, cosplay and much more … A rich historic center lively and lively, colorful districts and smiling families, music and food for tourists and visitors. San Marino Comics is a perfect event created with the commitment and passion of a large team of volunteers led by the volcanic Paolo Gualdi to whom the Secretariat of State for Tourism and the Secretary of State Federico Pedini Amati extend a heartfelt thanks. Long live the comic! “
A success also in 2022 with numbers that speak for themselves and cheno San Marino Comics Festival as the second cross media festival in central Italy after Lucca Comics. We are already thinking about future projects: “We are moving towards the 10th Edition and we are thinking of something special, starting from the guests up to the contents”, adds Paolo Gualdi, “The celebrations for this achievement will include international guests and constantly updated content, reaffirming everything that has worked well in the past. The Republic of San Marino needs an event like this because we bring a new audience that has fun in a “healthy” way. We take this opportunity to thank the State Secretariats who sponsor the event for the logistical and financial support, the collaboration of the Tourist Office, our sponsors, the Police and the Civil Protection. Also thanks to them, we are sure that in 2023 we can repeat an edition of San Marino Comics at the highest levels! “
We just have to wait for the 25, 26 and 27 August 2023 for a 10th Edition of San Marino Comics Festival which already promises to have all the credentials to cross international borders and confirm itself as one of the most loved events by the public on the Italian territory.