G. Brenna: “I want something optical in people’s heads” – Liechtenstein
VADUZ – Investing in good looks with money and in sustainability: This idea has long left its niche existence. The LLB recently introduced its own app for this purpose, which is intended to make things easier. With success, as LLB Group CEO Gabriel Brenna explains.
«The experiences of
The product and the app have been very pleasing so far.»
Gabriel Brenna, CEO LLB Group
Volksblatt.li: Mr. Brenna, the wiLLBe app, the digital asset management system for sustainable investing at LLB, was launched about a month ago: What has been your experience so far?
Gabriel Brenna: We are on a half learning curve. Because wiLLBe is the first LLB product to be sold purely digitally. The experiences with the product and the app have been very positive so far. Both the trade press and our customers give us a lot of positive feedback and confirm that we have launched a great product. But of course it is still much too early to draw any conclusions.
You promise a purely digital, simple, professional and inexpensive solution in terms of digital asset management for sustainable investing – what exactly do you mean by that?
Actually, YOU outlined the answer very well with your question (laughs). Willbe is the first sustainable, purely digital wealth management company in Switzerland and Liechtenstein that consistently implements the UN goals in relation to sustainable development. wiLLBe enables our customers to invest sustainably easily and securely. wiLLBe offers attractive returns and at the same time the opportunity to make a contribution to a better world – through the investment itself and through voluntary donations that you can take advantage of. And that from an investment of 2000 Swiss francs and at a highly attractive fixed price.