Toulouse: they offer second-hand luxury items at “reduced prices”
By Maxence Dourlen
Published on
Of the second hand and ” reduced prices ” for some luxury items. This is the concept developed by three Toulouse residents: Romain Gea, Brayan Taoui and Alisea Jacob. An adventure that began about 1 year ago before really taking off from March 2022.
“Our objective is to dust off the image of the second hand, to break away from this second-hand side and to offer second-hand luxury products with a quality support service”, explains Romain, co-founder oformain.
Often new products
Based at Toulouse and Biarritz, the young team found it a point of honor to recover exceptional products “which have for the most part never been worn”. Simple whim or swept away gift, the items sold on Ormain are for the most part new.
“We are sorting. No question of recovering everything and anything. We favor recent products that will be part of a trendy catalog. »
A personalized follow-up
Far from being comparable to online sales sites like Vinted or Leboncoin, Ormain offers expertise to physically authenticate products and offer them on its platform. “It is not a platform between individuals. We collect the items that we analyze before sending them to the buyer in less than 48 hours”, specifies the Toulousain.
All transactions and shipments are insured for the value of the product. “The goal for us is to offer the most attractive prices so that there is turnover on the site. »
“We try to build a universe around luxury second-hand and not just be resellers. »
Coins at gold prices
Since its creation, Ormain has sold pieces that can reach 4500€. “Chanel bags are particularly sought after,” commented the team that assists large deposits of Hermès bags in the months to come. “And there, it could go up to €8,000 or €10,000. »
How it works ?
Concretely, how does it work? Two options are available to Ormain: the cash purchase of a part which will then be resold or a classic deposit with a commission on the purchase price to the seller. For the buyer, there is nothing special compared to a classic purchase on the internet.
“There are always negotiations, continue Romain Gea. We can increase our estimates, reduce our commissions… We try to come to an agreement. »
Ormain also offers a personal shopping service if the customer has a particular wish. “We agree on a budget and then we start looking for the rare pearl. »
“All the items offered are checked and physically appraised before they are put online. Seams, typography, textures, embossing, proportions, dimensions, colors, weight, smell, jewelry, packaging… Everything is analysed. »
A store in 2023?
Based on rue de la Pomme in the Saint-Georges district, the small Ormain team is not yet able to accommodate physical customers. “We are currently looking for a place to set up shop and exhibit our products. The ideal would be to consider this for the start of 2023, ”aims Romain Gea, referring to Toulouse and Biarritz.
“We want a clean room reminiscent of luxury so it’s not easy to find,” laughs the young man.
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