the Government’s plans for the future, the Titan looks to new foreign markets
Already since yesterday millions of people have joined voyage long roads and highways for the start of the holidays or for a summer weekend. It mainly affects the Adriatic, Tyrrhenian and Ionian ridges. The one in progress already looks like one record season, after the difficulties related to the pandemic. I return foreign visitors. According to a Confcommercio study, the number of American tourists is growing, returning to the levels of 2019. It will be 17 billion the total expenditure of foreign citizens in Italy this summer. However, the Asian ones are decreasing and the Russians are almost absent.
Foreign markets to which it also looks San Marino which recently hosted the event dedicated to the project TTT with, among the guests, the Minister of Tourism Garavaglia. In the 2023 Economic Program i new goals of the Secretariat for Tourism and the Government for the sector. In the wake of Expo Dubai and new relations with countries such as the United Arab Emirates, Brazil, Oman and Saudi Arabia, we look to promotion of the Titan abroad. It will also go through marketing and communication to enhance theimage of the country. And in the territory we will work to offer events that tell the story and the essence of San Marino. A proposal for all targets, because the focus is on other cultural events such as major exhibitions.
Watchwords for the future: sustainability, accessibility, enhancement of the territory and respect for the environment, looking at the UN 2030 Agenda. However, the Italian market remains a point of reference. In fact, projects with Italy, Regions and neighboring territories are continuing, looking at what has already been done in the context of the TTT. Then the chapter wedding tourism: the “San Marino Wedding Organization” will be created to attract spouses from across the border. Another growing sector is that of outdoor activitiesafter years of Covid and with the development of a greater sensitivity towards the environment: in the 2023 Program the renewal of hiking initiatives, to combine well-being and physical activity.