Prague wants to get rid of visual smog. For more tasteful banners, he will add two hundred thousand | Company | News | Prague Gossip
The capital city has announced a subsidy program to motivate business owners in the territory of the Prague Heritage Reserve to modify their signs, decorations and advertising surfaces in such a way that they respect the architectural value of the building in which they are located. People can get up to 200,000, but a maximum of 70 percent of the costs.
In the program, which the municipality published on its website, it mentions the modification of the graphic design, the implementation and installation of signs, signboards, company signs, showcases, menu boxes and menu boards, and the marking of department stores.
“The establishment’s sign should fulfill not only its own value as an advertising function, but its intention should also respect the architectural properties in question and the character of the environment of the Prague Monument Reserve. The visual and aesthetic cultivation of the public space of the street interior is a key point of the Program,” it says in the document.
According to the municipality, such a designation should benefit both the historic building and the public interior of the city, and in its form should contribute to the reduction of visual smog. As an example, he gives a change in the size, color or frequency of the logo compared to the type standard and a reduction in the intensity of the backlight.
Through the form, people can apply for a subsidy of up to two hundred thousand for the year 2023, but up to seventy percent of the costs at the most. Prague reserved three million crowns for the program.