The heat raises the demand for popsicles, melons or drinks. People have their shopping delivered home | iRADIO
According to traders, the current heat heralds so-called impulsive sales, i.e. interest primarily in smaller packages of drinks for immediate consumption or popsicles. Some online supermarkets are monitoring the increased interest in home delivery, both in Prague and other regional cities. Traditionally, with high growth in food, the demand for melons, alcoholic and non-alcoholic beverages. This results from a survey among sellers.
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Albert stores observe that volumes for drinks on hot days grow up to twofold. “Also, the seasonal increase in sales is higher than last year due to the extreme heat,” said director of dealer communications Jiří Mareček.
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According to him, sales are higher in all beverage categories. In the case of beers, there is usually a higher demand for draft, low-level and non-alcoholic beers at this time of year, he added. He added that people are buying in bulk beer on sale, which corresponds to the trend of appliances in discounts and the uncertainty of customers about further price developments.
In the Penny Market chain, sales of bottled water are currently tens of percent higher. According to company spokesman Tomáš Kubík, people also buy more lemons, limes or grapefruits.
Sales of melons are growing by tens of percent, but there is also interest in other types of fruit and vegetables such as blueberries, pineapples, tomatoes and iceberg lettuce. There is a higher demand for fish, for example trout, said Kubík.
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According to its spokesperson, Aneta Turnovská, Globus hypermarkets have currently recorded a growing interest in beers, including non-alcoholic, or family packs of ice cream and popsicles.
“We see that the number of customers is growing, for whom it is more pleasant to have their purchases brought home than to spend time in a hot parking lot at the supermarket,” said František Brož, a spokesman for the Košík.cz e-shop.
According to him, people are making more use of the option to have ice-cold drinks delivered to them. Brož mentioned that these days the stay of some teas is increasing, they are suitable for so-called cold beer.
Temperatures in the Czech Republic are exceeding 35 degrees Celsius these days. According to meteorologists, it will also be hot during the weekend. But the temperatures will probably no longer be subtropical, in most areas they will be around 30 degrees, in Moravia and Silesia it may be up to 34 degrees Celsius on Saturday.
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