Official presentation of the new BMW X1 in Greece
On Friday, July 8, 2022, the First Nationwide Presentation of the new BMW X1 took place at Anassa City Events, a landscape of unparalleled natural beauty in the center of Athens.
In a spectacular evening that opened with unique jazz music tunes by the well-known performer, Thomai Apergi, distinguished guests, customers and friends of the brand had the opportunity to watch the official presentation of BMW’s new luxury SAV. The unveiling of the new BMW X1 was carried out by the top aerial dancer, Katerina Soldatou, through a unique performance. The night then took off with the special artist, Dionysis Schinas, who performed favorite musical hits.
Among the guests who attended were: Antinoos Albanis, Themis Georgantas, Yiannis Drymonakos, Stelios Koudounaris, Yiannis Koutsaftakis, Genevieve Mazari, Karolina Pelendritou, Yiannis Stankoglou, Tamta, Stamatina Tsimtsilige, Dimitris Hatzili.
In a two-day festival that continued July 9-10, the Athenian public had the opportunity to get to know BMW’s special Best Seller up close and to live a complex experience at BMW Corners such as: product presentation, comprehensive financing services, exciting products, innovative technologies , everything about vehicle charging and a wide selection of genuine BMW accessories.
For the little friends of the brand, there was a specially designed area for climbing, plenty of play and creative work under the guidance of experts. The tour of the new BMW X1 will continue outside Athens in a unique roadshow at the BMW Official Dealer Network from July 13th to August 24th.
The new generation of the BMW X1 changes the data in the luxury SAV (Sports Activity Vehicles) category with a completely new, highly imposing appearance, innovative technologies and an even more expressive character. The new model is offered for the first time with three types of drive systems: it will be available with internal combustion engines, with Plug-in Hybrid technology (PHEV) or as a battery electric vehicle (BEV).