At Bon Mouve, more sustainable consumption
In total, 74% of French people aware of the ecological emergency have not yet taken the plunge into sustainable consumption, so Anaïz Parfait founded an online concept store, At the Good Movementto support them in this transition.
With its 250 listed products, the vast majority of which are made in France, the brand turns its neck around the idea that “ecology is expensive and ugly”.
Kitchen, bathroom or eco gifts
The idea is to have a healthier consumption while having fun. To begin with, Anaïz brought together its best-sellers in zero-waste kits, designed for different rooms in the house or moments in life (moving house, arrival of a baby, change of job, etc.).
And on the brand’s blog, the entrepreneur references eco-responsible services: banks and green electricity suppliers or small daily gestures.
Jeanne Legland
Corner in the creative space of the KLS-Lunettes boutique, 5 Grande rue de la Croix-Rousse.
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