Büro Haeberli transforms the Zurich Literature Festival into a participatory hybrid event
The Zurich Literature Festival has used the time of the pandemic to reposition itself and use multimedia. Büro Häberli has implemented this transformation with a new appearance, new website, live stream, media library, its own ticket shop and other measures.
– July 8, 2022
The Zurich Literature Festival, presented by Kaufleute Kultur und Literaturhaus Zurich, will take place for the 10th time next week in the Old Botanical Garden. For the anniversary with a new design and a web platform – conceived, designed and programmed by the agency Office Häberli.
Program, stream, shop on one platform
Online festival visitors can use the platform intuitively and buy tickets or watch the live stream with just one click. All events will also be broadcast live. The audience can also decide for themselves whether they want to be there live on site or via live stream.
Dive in and spin
The new key visual remains deliberately ambiguous, sensual, leaves room for interpretation and is intended to symbolize immersion in new – literary – worlds. The typography and logo play with twists and turns. The festival becomes the location for the new streaming service.
Every year, the festival attracts a broader audience of more or less literature-loving people with international authors and its own music program. There are now various ways for this heterogeneous audience to experience the festival.
(Visited 20 times, 20 visits today)