The Slovenian pavilion at the start of the Tour de France in the Danish capital
The Slovenian Embassy, in cooperation with the Slovenian Tourism Organization, organized a series of promotional activities as part of the Tour de France Grand Départ. In the center of Copenhagen, right next to the embassy and the route of the first stage of the Tour, we set up a pavilion on June 30 and July 1, 2022, which we named “I Feel Slovenia / L’Etape Slovenia”.
We invited journalists, local tourist agencies and embassies of countries that have competitors in the race to the opening of the pavilion. In Slovenia, we have prepared virtual cycling competitions with exciting prizes for the fastest cyclists. Just before the start of the race, we organized a meeting of fans of outstanding Slovenian cyclists and distributed fan props to them, especially I Feel Slovenia flags.
We introduced L’Etape Slovenija, the official Tour de France event to amateur cyclists, which will be held in Slovenia this September.
We were especially pleased with the visit of the Danish TV2 team, which reported live from the pavilion on the day of the first stage of the race across France.
Slovenia presented itself as a destination with endless possibilities for active holidays, culinary experiences and a country with a sustainable approach to tourism.