Dijon. The Bpifrance Big Tour on innovation stopped off in Dijon
The Big Tour Bpifrance, whose raison d’être is to inspire the desire and pride of entrepreneurship in France, stopped off in Dijon this Saturday, June 18, on the Delaborde mail.
The crushing heat that reigned in the city did not spoil the party, which was to end with a concert eagerly awaited by visitors.
“Long live your city”, on social networks
The Big Tour is first and foremost a spotlight on French know-how, innovation and entrepreneurship. At the beginning of the afternoon, local entrepreneurs spoke about their own experience in order to arouse envy. These exchanges were broadcast on social networks during the “Vive ta Ville” program.
“I’m very happy,” enthuses Patrice Bégay, Bpifrance Excellence’s executive communications director. “This moment was watched by nearly 950,000 people across France! The digital part of this festival worked very well. For the moment, the heat has somewhat slowed down the physical presence in the village, but the evening will undoubtedly be very intense”. Throughout the dedicated spaces, visitors, mostly curious, were guided through various activities such as an escape game, quizzes, demonstrations or games… to discover the “French Touch “.