Felix Partner Design stages the Luisa Zürich
From old to new. With Luisa Zurich, Felix Partner for Nova Property Fund Management shows how an ordinary town house in Zurich district 5 can become a center of life for modern city dwellers.
– June 10, 2022
As a result of the renovation of an old building, twenty small apartments are being built in Zurich district 5, which, despite their compactness, are intended to offer a high level of comfort for built-in. Especially in the immediate vicinity of the property, urban, young individualists should be addressed who would like to live in the immediate vicinity of the urban nightlife district in Zurich and attach just as much importance to lifestyle architecture and the location.
With the name Luisa Zürich, a traditional first name that is popular again today was chosen as a hanger. It should form the common thread for the modern interplay between old and new. The specially created lettering forms a trendy pattern that IS used as a graphic background. The youthful, reduced language with the claim “The minimum maximum” should be bold and fresh, as should the black and white pictures of the potential residents.
Client: Nova Property Fund Management. Marketing: Cavegn Real Estate. Responsible agency: Felix partner design. Concept, text, design, photography, programming: Rahel M. Felix, Daniel Matter (Headlines), Benjamin Rauber.
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