Aroma Creative: Even more wow moments for Zurich
On June 10, the Wow Museum, created by Aroma and the initiators Vanessa and Matthias Kammermann, celebrates its two-year anniversary. The “Wow City Rally” will bring even more wow moments to the city, according to a statement.
After a year of development work together with the Wow Museum team, Laura Scheer (tour concept) and Naut (guide programming), the walk full of illusions was launched on June 10th. The aim is to solve 20 different challenges in small teams using a digital guide on your own device. For the “Wow City Rally Guide”, Willow, the imp of the museum who was created by Aroma and brought to life for the opening of the Wow Museum, was animated and leads the participants to the individual stations, as it is also said.
“The ‘Wow City Rally’ is great fun for everyone aged seven and over. Participants will be surprised by the hallucinations, illusions and new perspectives in the middle of Zurich,” says Carolin Welss, Aroma’s Art Director of Visual Communication.
Aroma Creative supported the conception of the tour and is responsible for the visual appearance of the branding, the campaign and the app design.
Responsible at the Wow Museum: Vanessa Kammermann (owner and founder), Matthias Kammermann (owner and founder), Debby Zarriello (museum management), Mara Grandi (animation); responsible at Naut: Luigi Cassaro, Fabian Kuhn; Responsible at Aroma Creative: Carolin Wess (Art Director Visual Communication); Responsible at Aroma Architecture: Yves Thommen (Head of Architecture, Creative Director), Laura Scheer (conception, consulting); Studio Gataric: photography; Responsible at Aroma Productions: Ralph Jordi (Production Manager P3D), Urs Amgarten (Head of Production). (pd/cbe)