The RETE Desk tourism development plan is based on multiple levels of analysis, ranging from research on the differences in tourists’ expectations to data relating to overnight stays, from different spending powers to different behaviors in the purchasing phase, etc. Among all the analysis is also related to these forecasts of post-pandemic tourism at a macro level, a recent analysis in the light of the conflict in Ukraine. With reference to this specific type of analysis, we extrapolate and report below some steps of the RETE Desk plan. While taking into account the survey showing how they canceled a trip due to the pandemic he plans to add again, it is necessary to update the growth forecast numbers released a few months ago. More specifically, while at the end of 2021 it was predicted that Europe in 2023 could return to the tourism numbers that could have returned to the tourism numbers that could have returned to the tourism numbers that had been able to pass in the 2019 style, now the analysts agree that, due to the war conflict between Russia and Ukraine, this recovery of the sector should be postponed for a few months. The geography of the Pacific, on the other hand, despite the war events should return to the levels of 2019 by 2024. At the moment, the Middle Eastern countries are the ones that seem to be the most rapid signs of recovery. The survey according to which 49.56% of travelers in any case do not intend to give up the trip even in the presence of a worsening of the pandemic encourages optimism. Recalling another encouraging one, this time as the final balance of the first quarter of 2022, it should be emphasized that travel to Europe was encouraged by the fares of the airlines, which in that quarter fell on average by 13%. Among the most popular destinations stand out London, Paris, Rome. Relative to business travel, substantial growth is expected in 2022. This growth has been quantified at 75% of business travel in 2019 (40% of business travelers say that in 2022 they will travel as, if not more, in 2019). Regarding the average duration of the trip, in 2022 it worries2 to 5-7 nights, ie an average stay should definitely exceed 3 nights in 020 and 2021. Relative travel expenses budget, it is expected that it will go down from 1,000 USD of 2021 to USD 2,000-5,000 in 2022. However, if nothing else, these data relating to the immediate future could be revised downwards due to the low turnout of Russian tourists in Europe, ninth in terms of number of presences in Italy, eleventh in the world, and seventh for spending power. The aforementioned macro-scenario, if transposed to the San Marino reality, and if interpreted at a geographical level, would suggest the need to develop strategies to attract the market segment of the “new rich”, as referred to in our previous press release. Shifting attention for a moment to a different market segment and recalling final sales data, it is interesting to note what happened in the first quarter of 2022 in the Milan fashion district. The result of the analysis would suggest rethinking (or it would be better to say “formulating from scratch”) an appropriate tourist offer in the luxury sector in San Marino. To better understand this market niche it is necessary to specify that, by way of example, include only an example title for an entry level Rolex (enter for buyers of an entry level Rolex) “bridge brand”), as the its main players are the potential buyers of a yacht or a Ferrari (basic luxury goods accessible on the basis of an average income such as that of the rich). Returning to what was found in the fashion quadrilateral, it cannot be observed that passing the average ticket was 2,054 euros (the total sum of which is equivalent to 57% of the total tax free expenditure of the Lombard capital). The Chinese and the Russians sold the top positions to Arabs and Americans, who together accounted for more than a third of tax-free purchases in the Lombard capital. But what aroused particular interest were the wealthy British and Israeli tourists, whose purchase volumes were even higher than in 2019. The same positive dynamic seems to have been recorded in the luxury hotels of the Lombard capital. The RETE Desk bases its development proposals on solid data analysis, both final and forecast, and on accurate studies on the behavior and preferences of tourists. Anyone interested in submitting concrete proposals, affirming a form of collaboration or even simply to express their support for the dissemination of a culture of merit, can contact us via our Facebook page or by sending an email to: [email protected]
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