ADD 2022, Verona: the brand most appreciated by dealers is still Porsche – News
Yet another success for the German manufacturer, which precedes Toyota and Cupra
May 18, 2022
C.As already happened in the past (3 times in the last 5 years) also in 2022 Italian Porsche is the top brand for dealers. The awards ceremony arrived today in ADD DealerSTAT, based on the survey of the degree of satisfaction of dealers in the relationship with the houses. With an Italian average of 3.3, Porsche took the top prize with 4.11. Toyota and Cupra follow, mocking the German premium Mercedes and BMW. Suzuki, Audi, Mini, Mazda and Kia are also in the Top10.
Why is Porsche “better”? The most appreciated aspect is the profitability in the new sales area, but the Manufacturer also ranks at the top in the rankings by relationship, sales management, after-sales management, training and customer experience. Considering all 33 brands, there is a need for improvement in the areas that include the Home-Network relationship.
“The satisfaction of the dealers – explained Alberto Bet, manager of Quintegia – while remaining well above the sufficiency threshold, it is down compared to 2021. For an efficient dialogue and strategic vision of the future, the dealers are following a review of margins in relation to sales volumes as well as an improvement in information systems, including processes. Product, sales management and marketing are confirmed as the most appreciated aspects “.