Lendlease Launches Its Own Metaverse in Milan – Web3 – Metaverse
Lendlease has created its own metaverse, with a virtual replica of the Milano Innovation District (MIND) in Milan, Italy.
MIND is a 100-hectare redevelopment on the site of Expo 2015, intended to become the city’s research and innovation hub.
Digital Nation Australia spoke with Ciaran Hennessey, Chief Software Architect at Lendlease Digital, about how Lendlease’s virtual reality, sustainability-focused games are allowing users to experience MIND before the project ends.
“We’ve integrated our metaverse response to try to replicate and then add to that experience that people would have in the real world understand, because most people can visualize that type of 3D world much better than a two-dimensional world,” said said Hennessey. .
“If we start to remove that in a meaningful way and say, ‘Well, imagine if you prefer a place of biotech experimentation in MIND,’ and in the metaverse, you should show people the current thinking about what kind of genome processing what you’re doing, or what kind of experiments you’ve been working on, people can interact with those in a meaningful way without having to be in that neighborhood as well.
Hennessey said Lendlease’s metaverse is based on real designs and concepts.
“It’s actually very spatially accurate, very correct in designing what this village looks like and what this environment looks like when we’re done with it. So that gives us the opportunity to show people our thinking about how a neighborhood might work and really enable this cutting-edge thinking that we have about place-making, sustainable design.
According to Hennessey, Lendlease’s two virtual reality games are designed to educate users about the complexities of the real estate and construction industry and complete the work needed to build these neighborhoods.
“That’s on top of some of the things we’re doing in, in Lendlease and some of the experiments we’ve done in places like Barangaroo around recycling and understanding how buildings can be more efficient, can be more neutral in energy, because these types of innovations and these changes, we can test and we can examine the impact and we can also understand where people contain them before we integrate them into the physical fabric.