Launches autogrill YB (Yoghurt Barn) in Belgium
Autogrill
The popular Dutch restaurant brand YBformerly known as yogurt barn, a first Belgian branch opened in Brussels. It is also the very first YB whose offer is entirely vegetable.
Sustainable business
The first Belgian branch of YB opened its doors at Brussels Central Station on Thursday morning. This restaurant chain started a decade ago as Yoghurt Barn, but rebranded to YB last year. The company is making the move to an all-vegetable offering, is B Corp certified and is also becoming climate positive. YB profiles itself as the most sustainable company in the Netherlands. The chain and the account thirteen branches. The company’s products can also be found in Dutch supermarkets.
In the first Belgian YB, customers will find 100% vegetable products for breakfast and lunch: yoghurts (frozen), smoothies, cakes and other snacks. It’s even the very first YB that’s completely plant-based and vegan. In 2018, Yoghurt Barn had already planned to come to Belgium. The company then set out to find a partner, which has now been found in the catering company Autogrill : the foodservice specialist has opened a ‘three-in-one’ counter in Brussels-Central station. In addition to YB, this concept also offers space for pasta from Pastarìa and pizza from Spizzico.
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Popular Dutch restaurant chain YB, formerly known as Yoghurt Barn, has opened its first Belgian branch in Brussels. It is also the very first YB whose offer is entirely vegetable. Sustainable business YB’s first Belgian subsidiary opened its doors at Brussels Central Station on Thursday morning. This restaurant chain started a decade ago as Yoghurt Barn, but rebranded to YB last year. The company is making the move to an all-vegetable offering, is B Corp certified and is also becoming climate positive. YB se…