Vélo Mad goes green » PACA’s economic and political newsletter
* Mad: Sparkling Anglicism placed forward the mad, furious, crazy side of Le Vélo Mad.
The Velo Mad is crazy and the brand is committed to applying it to all aspects of the brand, whether in terms of design, price, business model (direct sales), etc. Since its creation in 2018, the Rouen company Le Vélo Mad has met with great success with both the general public and cycle professionals by becoming the official VAE of the Tour De France in 2021. Designed and assembled in France in Machecoul at La Manufacture Française du Cycle, the leading cycle manufacturer in France, Le Vélo Mad is sold on its website, in its showrooms in Rouen and Paris as well as at FNAC and DARTY. This Friday, April 15, the Rouen company presents a new color for its mid-engine model: Le Sport +. Until now sold in black, Le Sport + is now available in a magnificent English green color.
New colors for Le Sport +
As dynamic, efficient and stylish as ever, the Sport + is an excellent ally for the city. This e-bike with its sporty riding position, slightly leaning forward, makes you want to pedal, sneak around and get away from it all. On the program, WTB Horizon tires with 27.5-inch wheels, mudguards, a kickstand, a bell, a battery integrated into the frame and a screen. In terms of specifications, the Sport + is equipped with an aluminum frame, with a Shimano Tiagra 10-speed rear derailleur, hydraulic A/R brakes, for a total weight of 19.5 kg. The grips and the Brooks saddle still have their effect. As an option, it is possible to equip the Sport+ with saddlebags and a lock.
SPORT + green – 2490 euros
– Weight: 19.5 kg
– Chassis: Aluminum
– 2 sizes: 50 and 54
– Wheels: size 27.5 inches
– Tires: Horizon WTB
– Rims: Match1
– Rear derailleur: Shimano tiagra
– Cassette: Shimano Tiagra 10 speed
– Shifters: Shimano Tiagra
– Hanger: Aluminum, Half-raised?
– Brakes: hydraulic SHIMANO, “FLAT MOUNT” type
– Saddle: Brooks B17 standard
– Grips: Brooks Leather
– Battery: Rechargeable lithium-ion battery, integrated, removable 36V 12.8Ah, 460Wh UART communication
– Engine power: 80NM
– Average range: 80 km
– Screen: Mini LCD screen with 5 levels of assistance
– Mudguards: tubular aluminum mudguards
Available on https://levelomad.com
Vélo Mad, an eco-responsible VAE
its design, the Rouen-based company wishes to have things assessed. This is why it offers an eco-responsible 2+ bike.
Bicycle batteries are reconditioned by Doctibike, the French leader in battery repair and reconditioning. If the electrically assisted bicycle pollutes less than the car, the ecological impact of its manufacture is not neutral. Reconditioning makes it possible to limit this impact by ensuring greater durability for the bicycles. From an economic point of view, reconditioning also allows savings of 10% to 30% compared to the purchase of a new battery of the same capacity! As for the painting of bicycles, it is also eco-responsible. Le Vélo Mad uses French powder paint which does not contain solvents. This avoids evaporation problems. Additionally, any oversprayed powder can be recovered which prevents them from escaping into the atmosphere and helps reduce air pollution. Thanks to the absence of solvents, the powder reduces the risk of fire and offers a very important health benefit.
Le Vélo Mad is committed to a responsible mode of distribution by favoring the short circuit. Direct selling makes it possible to deliver the VAE directly from the factory to the customer without an intermediary. For even more convenience, the Rouen-based company offers a repair service with personalized assistance at home or at the workplace. This choice of the short circuit makes it possible to offer a VAE at an attractive price.
The other bikes of Vélo Mad
In addition to the Sport + in green and black, Le Vélo Mad offers a few rear-engined models with the Sport 2 and the Urban 2. These bikes are guaranteed for 4 years and delivered 3 a? 4 weeks after order confirmation.
THE URBAN 2 – 1990 euros
– Colors: Black or white
– Weight: 18 kg
– Chassis: Aluminum
– 2 sizes: 45 and 50
– Wheels: size 27.5 inches
– Tires: Horizon WTB
– Rims: Mach 1
– Rear derailleur: MicroSHIFT
– Cassette: MicroSHIFT 10 speed
– Joystick: MicroSHIFT
– Handlebar: 63 cm aluminum riser
– Brakes: hydraulic disc
– Saddle: Brooks B17 standard leather
– Grips: Brooks Leather
– Battery: Lithium-ion 36v 12.8 Ah capacity of 460 Wh
– Average autonomy: 70km
– Screen: LCD screen with 4 levels of assistance
– Engine power: 45 NM
The bike comes with the battery charger, front and rear LED lights, kickstand, mudguards and bell.
On sale on https://levelomad.com
SPORT 2 – 1990 euros
– Colours: Black or gray
– Weight: 18 kg
– Chassis: Aluminum
– 2 sizes: 50 and 55
– Wheels: 27.5 inches
– Tires: Horizon WTB
– Rims: Mach 1
– Rear derailleur: MicroSHIFT
– Cassette: MicroSHIFT 10 speed
– Joysticks: MicroSHIFT
– Handlebar: 62 cm aluminum riser
– Brakes: hydraulic discs
– Saddle: Brooks B17 standard leather
– Grips: Brooks Leather
– Battery: Lithium 36v 12.8 Ah capacity of 460 Wh
– Average autonomy: 70km
– Screen: LCD screen with 4 levels of assistance
– Engine power: 45 NM
The bike comes with the battery charger, front and rear LED lights, kickstand, mudguards and bell.
On sale on https://levelomad.com
SPORT+ – 2390 euros
– Colors: Matte Black, Glossy Black
– Weight: 19.5 kg
– Chassis: Aluminum
– 2 sizes: 50 and 54
– Wheels: size 27.5 inches
– Tires: Horizon WTB
– Rims: Match1
– Rear derailleur: Shimano tiagra
– Cassette: Shimano Tiagra 10 speed
– Shifters: Shimano Tiagra
– Handlebar: Aluminum, Half-relief?
– Brakes: hydraulic SHIMANO, “FLAT MOUNT” type
– Saddle: Brooks B17 standard
– Grips: Brooks Leather
– Battery: Rechargeable lithium-ion battery, integrated, removable 36V 12.8Ah, 460Wh UART communication
– Engine power: 80NM
– Average range: 80 km
– Screen: Mini LCD screen with 5 levels of assistance
– Mudguards: tubular aluminum mudguards
On sale on https://levelomad.com
SPORT + TOUR DE FRANCE – 2490 euros
– Colors: Matte Black
– Weight: 19.5 kg
– Chassis: Aluminum
– 2 sizes: 50 and 54
– Wheels: size 27.5 inches
– Tires: Horizon WTB
– Rims: Mach 1
– Rear derailleur: Shimano tiagra
– Cassette: Shimano Tiagra 10 speed
– Shifters: Shimano Tiagra
– Handlebar: Aluminum, Half-raised (62 cm)
– Brakes: hydraulic SHIMANO, “FLAT MOUNT” type
– Saddle: Berthoud Aubisque Leather (Stainless Steel Rail), limited edition flocked Tour de France
– Grips: Brooks Leather
– Battery: Rechargeable lithium-ion battery, integrated, removable 36V 12.8Ah, 460Wh UART communication
– Engine power: 80NM
– Average range: 80 km
– Screen: Mini LCD screen with 4 levels of assistance
– Mudguards: tubular aluminum mudguards
The bike comes with the battery charger, front and rear LED lights, stand and bell
On sale at https://levelomad.com
About Mad Bike
Le Vélo Mad is the project of two childhood friends: Charles Hurtebize and Guillaume Adriansen. First associated with the management of an online sales site for vintage and fixed-gear bicycles in Europe, they realized the growing scale of electric bicycles in France without being convinced by the current offer. Design not to their liking, expensive models, mostly assembled in Asia despite real French know-how in this area. They decide to create their own brand on an unusual distribution and follow-up model, the adventure begins: it’s Le Vélo Mad.