– Must make proper TV – VG
The “panel” is history, but it is not “Harm and Hegseth”. Now the duo is launching their own talk show.
– Now we have to make proper TV for the first time in our lives together, says Morten Hegseth.
The companion, Vegard Harm, answers the phone from Copenhagen quickly:
– Absolutely. Now it’s really good. The rally we did before … this is the right item and we need to buckle up and concentrate.
The VGTV profiles Harm and Hegseth had eight years with the VGTV program «Panelet». There they interviewed celebrities, talked about reality TV and discussed celebrity news.
Last fall, they thanked each other. But already on Friday they are back on VGTV with «Harm and Hegseth».
– Before, we were a provider of other people’s entertainment, and format commitment to be exclusively positive to what we saw, says Hegseth.
– Well, we must try to deliver the content ourselves, and we have the opportunity to invite just the people we want.
– Is a cliché
They boast of the concept – much of the content has already been made, sketches have been spilled and ideas have been developed. This time they have a plan for every time they need to be in the recording – they have a copywriter and have done thorough research on reviews that are coming in advance. The first reviewers will be artist and “Kompani Lauritzen” current Tone Damli and comedian Lisa Tønne.
– We need to have one for guests every week. It is a cliché to say, but we must ask the questions no one else dares to ask, says Hegseth.
In addition, Harm has had a claim:
– I was placed as in «Panalet en sidekick – and this personality and this human, do not sidekick. I’m not a sidekick. I have demanded that I be the main guest every week. This is not nice at all. That’s perfectly fair. Because I’m damn good at talk shows, I’m a good talk show guest, Harm explains over the phone.
Morten not appreciative.
– Yes, he is the best talk show guest there is.
– Therefore, I must inspire the other reviews to be just as good, says a laughing Harm.
“Talkshow Death”
– There is a lot of talk about the death of the talk show, that it is on its way out. Well, are you going to embark on that?
– To say that talk shows are dead is a bit like saying that linear TV is dead. That is the truth with modifications. If you look at, for example, American talk shows and «Kåss til aftens», you will see that talk shows work like just that. Those who do not work are those who do not move on to the things we know, says Hegseth, and continues:
– It is no longer interesting to sit with a celebrity and talk about the difficult time that has been talked about a hundred times before. It is a requirement that you must see a new page, it is a requirement that you must talk about something new. People turn off in a boring chat, but if you show sick things and new sides, it becomes exciting.
Hegseth says that they have been asked to do talk shows on other channels in the past.
– It has been very tempting. But then it’s like we work in VGTV, and this is where we were born, shaped and known, so then we found out that it should be made here.
– I’m not leaving my own mother! I stay in the tiny studios here, Harm shoots in.
For the young family
They explain on the “Panel” that girls 12-19 years had as a target group. This is not the case with «Harm and Hegseth».
– Now the goal is for a 35-year-old man to be able to see it with the lady and laugh and laugh, and say: “this is quite fun”, says Hegseth.
– We have not had so much focus on it, or men at all, before. But this must be for … says Harm, and continues:
– I think, the family, you know, the mixed family, the young family.
– Yes, the young family! Not the children, perhaps, but when they have gone to bed, mother and far can sip a glass of wine, sit back and watch “Harm and Hegseth” which is ready every Friday, says Hegseth.
Finally, Hegseth says that they have received negative feedback that the podcast «Harm and Hegseth» went from VG to Podme.
– We have had a bit of a hard time because we have gone behind the wall on podcasts, and people think it is unheard of that we are traitors and greedy for money, and it might be, says Hegseth and laughs.
– But those who refuse to pay for “Harm and Hegseth”, can now get this program for free!
Harm is on FaceTime. In a hotel reception in Copenhagen, he is wearing a blazer and sunglasses. He concludes by saying with a laugh:
– It’s for the poor.
The management company of Vegard Harm and Morten Hegseth is MaxSocial, which is wholly owned by VGTV AS. VG’s editorial assessments are made independently of this. The editorial staff is free. Overview of binders for profiles that do assignments for VG is located her.