Toulouse: a company creates an oil-free and sugar-free spread
The Toulouse food supplement brand Nutripure has just unveiled its new product, an oil-free spread, made from dates and red beans.
What if spreads were no longer synonymous with guilty pleasure? This is the bet that the Toulouse company Nutripure has set itself. Specializing in food supplements and superfoods, it has been marketing an oil-free, sugar-free and sweetener-free spread since February 28. “I was fed up with ultra-processed products. But today we know it is bad for your health and it creates an addiction to sugar. So we wanted to create a healthy spread. For 18 months, we carried out tests. With this 100% vegan and organic spread, we combine the pleasure of eating and healthy,” says Florent Carrio, the founder of Nutripure.
The sugar naturally present in the date replaces the added sugar. This allows the product to reach 300 calories per 100 grams, compared to twice that of its competitors.
Nutripure has also decided to ban all oils from its preparation. To compensate for this absence, the Toulouse company combines red beans, hazelnuts, cocoa and a hint of vanilla.
“There is also rice protein and sea salt, adds Florent Carrio. Which is only 7 ingredients. We get a texture just as creamy as other spreads. We don’t want it to look like Nutella. It is a product for those who want a healthy alternative”.
“It’s a spread for athletes…”
Nutripure, in its research phase, carried out several tests with consumers with varied profiles. During a blind tasting at the exit of a metro station, nearly 40% of people liked the spread. In another performed in a gym, almost 80% of people liked it. “It is a product intended for athletes or people who pay attention to their diet and who are already aware of the sugar problem,” says the founder of Nutripure.
The spread, which costs 5.99 euros for 220 grams, is on sale on the company’s website (www.nutripure.fr), in partner pharmacies and sports stores. Nutripure hopes its new product will spread out against the spread giants.