Toulouse: local brand Belle Nature launches love socks
After eco-responsible T-shirts and sweaters, the Toulouse brand Belle Nature has created socks embroidered with naughty animals.
Toulouse residents Adrien Maylie and Pierre Coreggi see life on the natural side. They also have a precept: “When we consume well, nature is happy and therefore in love”.
With this philosophy, Adrien Maylié, keen on hiking and animals, created in 2017, the eco-responsible clothing brand, Belle Nature. “I started with the sweater designed in polyester recycled from plastic bottles and cotton. A sweater with multiple colors obtained by a cotton blend, without any dyeing”. The beginning of a great Toulouse adventure.
“Socks are often too wisely neglected”
Some time later, Pierre, convinced of the merits of this project, joined him: “The sweaters, the T-shirts had been a great success, believes this one. But the arrival of the Covid banished two years of activity. So to relaunch the brand, we had the idea of a first collection of organic cotton socks, 100% made in France”. Solid, comfortable and… naughty socks.
“The embroidered logo represents couples of animals in nature, (zebras, swans or seahorses) frolicking and in love. We neglect too many socks often too wise! “. The two friends observe: “Today, consumption is no longer dissociated from the environment. We want comfortable clothes that include socks.
An article published on Ulule, the crowdfunding platform. A way to produce only the pre-ordered quantities and thus be able to ensure an affordable price.