Between 2020 and 2021, the production of the Galician fashion group Adolfo Dominguez in Portugal quadrupled, revealed an executive president Adriana Dominguez this Wednesday, at a conference that took place at the Business Association of Portugal.
And, along with proximity, the explanation for this bet on the Iberian neighbor lies in sustainability. “It was in the Portuguese industry that Adolfo Domingu investigated – in addition to the proximity to the Galician headquarters of the group with its distribution centers – a strategic turn towards sustainability, which supported the Galician company’s bet on materials with less impact on nature ” , says the newspaper T, from ATP – Associação Têxtil e Vestuário de Portugal.
“Portugal is a sustainability partner” of Adolfo Dominguez, says Adriana, the group’s administrator since 2018, quoted by T.
intervention focused on the group – which did not start in 201 use system – raw animal origin with sustainability option – Adriana Dominguez sustainability option – In a sustainability option, Adriana Dominguez allowed this option to be a clear, but also precise , supported by a business rationality that does not jeopardize the operation of the operation.
“Sustainability has to be supported by customers”, but the company’s role is to make it clear that this is the right option in terms of the planet and the use of its resources and that it is the choice that makes sense for the consumer, he maintained.
This is also how the business justification of the company’s motto: “Repeat more, need less” and explains that this is “easy to measure” by dividing the number of times a garment is used by the price it cost and that it has to result in the lowest possible ratio.
In this highlight, “one of the aspects of sustainability resides in the temporality of the collections”, which thus gains a longer life, as an alternative to the fast fashion.
The Spanish Australian conference at AEP resulted from a joint initiative, Enterprises Europe, which brings together from 65 countries, AEP Compresa undertaken, and whose mission is to facilitate a network of knowledge exchange in the areas of Projectengineering, economics, alongside the promotion of partnerships and among its associates.