The Super League leader is booming: Zurich is in FCZ fever
Nine wins in a row, unbeaten since the end of September and the 1: 3 in Basel. The FCZ has been greeting from the leader’s throne for weeks. Logically, one dreams in and around the club of the first championship title since 2009.
This is also noticeable in the merchandising department of the FCZ. There’s a lot more to do than in the last few years. For example, the number of jerseys sold has increased noticeably. Although only a little more than half a season has been played, around 7000 jerseys are already gone. That’s three times as much as the average in recent seasons. In addition to the sporting high-altitude flight, the new home jerseys certainly have a reason for the high heels.
Crowd favorites are FCZ icon Blerim Dzemaili, free-kick specialist Antonio Marchesano and top scorer Assan Ceesay. Willy Gnonto’s shirts are also popular. The 18-year-old, lively Italian is particularly popular with the youngest fans.
20 percent more Instagram followers
Speaking of young fans. At the “LetziKids” you can also experience the sensational run of trainer André Breitenreiter and his team directly. Success makes you sexy. The FCZ currently receives around ten applications for admission for up to eight-year-old football-mad girls and boys every day.
And the FCZ is suddenly getting a lot more attention on social media too. “On social media, especially on Instagram, thanks to the sporting success, we are seeing a large increase in followers, and the post interaction and the reach of the posts has also increased significantly on all channels,” says FCZ media manager Finn Sulzer. On Instagram, for example, 20 percent more followers were gained within six months.
The leader has to go to Valais on Sunday. Breitenreiter, Dzemaili, Gnonto & Co. wouldn’t mind if the impressive winning streak continued against Sion – neither would the merchandising managers at FCZ, of course.
Credit Suisse Super League
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