In Toulouse, the White Address dresses brides
Founded in 2020 in Toulouse rue Riquet, the Address Blanche dresses brides. And yet, there is no window, just a private show room.
The White Address at 72 rue Riquet is a large showroom dedicated to the wedding dress but also cocktails and evening. Founded in 2020 by Mireillet and Magali Aycaguer, mother and daughter, the place must be earned: “We started after participating in a Wedding Fair at the Pierre Baudis center in Toulouse,” explains Magali. My mother has twenty years of experience in the sector, including responsibility for a wedding and evening dress boutique. A few years ago, I joined him to create this family and intimate place where customers feel good ”.
A confidential address
Magali observes: “It is very hard to find a buyer. For two years, with the yellow vests and then the covid, the sector has been very fragile. Including services such as caterers who have suffered a big drop in activity. ”It is for some reason for these reasons that Magali and Mireille have favored this type of business:“ We do not have a storefront. the big charge of the rent. The place is cozy and reassuring for the customers compared to the covid. It also allows a certain intimacy for the very young brides. Almost private, the space also avoids the mixing of public “.
L’Adresse Blanche has built up a great clientele through social networks and the Internet: “It’s a very pleasant activity, a symbol of life and projects. In addition, each year the trends change, change. This year for example, we are leaving aside the princess version dress with long train and cascade of lace for simpler models and sheath shape ”.
For Magali and Mireille, the Toulouse wedding fair is essential: “It allows us to advise the bride and groom for 2022, or even 2023. And above all, allow them to have time to choose the ideal dress”.