Two new branding zones in Geneva
die APG / SGA has expanded its digital offering this year to include 88 large ePanels and 120 Traffic Media Screens (TMS). In doing so, the outdoor advertiser has crossed a magical limit at the same time, like Beat Holenstein, Head of Marketing & Innovation at APG / SGA, says: “In 2021 we passed the 1,000 large-scale ePanels and eBoards mark.” For him, it is not about the mass, as he emphasizes. “With us, only the best locations are digital.”
All ePanels and eBoards in the train stations and in the cities are programmatic. And that is important for the coming year. “We are convinced that Programmatic DOOH will be one of the growth drivers in 2022,” explains Holenstein. The manager therefore announces further investments in digital advertising media.