Toulouse: Optique Lafayette wants to see far
The LafSanté Group’s Optics brand is reinventing itself, “without denying itself”, to best meet the expectations of these customers and the evolution of the market, while maintaining spectacular growth in its turnover.
With a turnover (CA), in November 2021, up 22% compared to 2020. With sales of contact lenses and associated products up 11%. With sales of sunglasses increasing by 32%, the optics brand of the LafSanté Group, led (recently) by Luis Pacual, is not experiencing the crisis.
Installed at number 10 boulevard de Strasbourg, in Toulouse, it is the first Optique Lafayette store. Created in 2009, next to the drugstore of the same name, the optical brand largely benefits from the 3,500 customers who frequent it.
Building on its success, Optique Lafayette has decided to strengthen its offer by offering “a more welcoming and ergonomic store” in order to facilitate the passage of customers. “It is one of the largest stores in France in the field of contactology, which represents 13% of its turnover,” confirms Luis Pacual.
Among the panels filled with frames, the store offers a make-up module that allows you to choose glasses adapted to your face, as well as an equipped tablet that makes it easier to take digital measurements. In its objective to wear “sight for all”, the brand has designed and developed 3 exclusive frame brands, available both in optics and in sunglasses: Cluques, Lulu Lartis and Ugh. For 2022, Optique Lafayette intends to make its opticians “health professionals” while respecting its triple promise: “best price / wide choice / expert advice”.