the proposal of artistic and handcrafted Christmas gifts
This year the Christmas gifts will only be made with the heart, but they will also be original and creative and will be able to enhance the Florentine artistic craftsmanship.
At the start “Florence Creative Christmas”, the campaign of Artex, Center for artistic and traditional craftsmanship of Tuscany, which this Christmas 2021 wants to promote the purchase of gifts from Florentine artisans and artists, with the help of the Creative Florence. On the website www.firenzecreativa.it, it will be possible to discover the Florentine artisans and creatives you meet in the shops and ateliers, to be guided by them in the search for the most suitable object. In addition to the site, the promotion of the artisanal and artistic Christmas gift will involve social networks and a map, a guide of the artisan shops that the project spread in the city will be able to reach the places where the most original gifts can be obtained.
“The goal is to enhance local productions, bearers of historical, cultural, social and economic values, supporting and advertising products made in, lasting, sustainable, Florentine and, of course, beautiful – explains Giovanni Lamioni, president of Artex – A return to the origins, therefore, far from the disposable consumerism of recent years, which also reflects a more current, eco-sustainable attitude in line with the main national and international policies “.
“We are close to the artisans of the city – said the councilor for productive activities Federico Gianassi -. We are at their side in the battle to restart because the craftsmanship of Florence represents an important piece of our economy and for this reason, together with Artex, we are launching the campaign to sensitize everyone to buy Florentine and to rely on our artisans for Christmas purchases. If we focus our attention for gifts on crafts, we will not only make beautiful gifts but we will also make a contribution to the restart of our activities “.
“From this complex period linked to the pandemic undoubtedly derives greater attention to all the productions of the territory and neighboring us – comments Giacomo Cioni, president of Cna Firenze – Thanks to those who stimulate the attention for artisanal and local productions first of all the municipal administration which has a great sensitivity towards this aspect. The health of companies is gradually improving, as can be deduced from the recovery data, albeit with ups and downs and with a diversity from sector to sector. What we register is the desire to move forward, to succeed despite everything and this is in the DNA of being a craftsman “.
“It is a fundamental moment for the relaunch of this sector – declares Alessandro Sorani, president of Confartigianato Firenze – Promoting it at this time of the year can represent a starting point that we all hope for after months of great difficulty. For this reason, I appeal to us well that Florentines and Tuscans welcome this and proceed with quality purchases that tell of our tradition. ”