Who is Laylow, the rapper from Toulouse capable of filling the Accor Arena in less than 24 hours?
Through Gabriel Kenedi
Published on
This is called making a big hit! The rapper Remain discreet announced Tuesday, November 30 a unique concert at the Accor Arena (ex-Bercy), scheduled for March 2022.
A full concert in less than 24 hours
Less than 24 hours later, all the seats had already been sold in presale, so that the official ticket offices were never able to open! An extremely rare performance.
You are (very) numerous to ask us the question since yesterday.
We were supposed to be able to make the general sale of the@Accor_Arena of @JeyLaylow tomorrow.
Unfortunately, after checking, the concert is * actually * sold out.
This sale is therefore canceled 😢 pic.twitter.com/DvCj4ZiIgQ
– Fnac Spectacles 🎟️ (@fnacspectacles) December 1, 2021
A rapper from Plaisance-du-Touch
Are you saving him? Less known than Bigflo and Oli in the Pink City, Remain discreet – aged 28 – is also from the Toulouse metropolitan area… and more precisely from Plaisance-du-Touch (Haute-Garonne).
The 28-year-old nevertheless knows a crazy success with his second album, “The Curious Story of Mr. Anderson”. Released in the summer of 2021, this opus has already been certified platinum. And yet, unlike Bigflo and Oli, Laylow’s success has not been so meteoric. As for his parents – from Ivory Coast and Tunisia – they were not really in favor of their son taking up rap.
“The town where I come from, Plaisance-du-Touch, towards Toulouse, is very quiet and there weren’t many blacks or Arabs there. My childhood years went well, but with my family, we felt a little different from the others. Then in the early 2000s – I was around 10 years old – I watched a lot of clips on MTV, which really struck me. That was my first influence. I watch rappers on TV and also basketball games, with black players who have tattoos, braids… At that age, you’re looking for kind of little models. And then there was my brother, who had been in jail, smoked hash, hung out and rapped – that was part of the package. I can’t blame my parents, I understand them, ”says Remain discreet – which is rare in the media – in an interview with Antidote.
He signed with Barclay at 18… for six months!
So it was at Plaisance du Touch that Laylow – Jeremy Larroux of his real name – starts to rapper, from the college years. Then comes the first turning point: his meeting with Sir’Klo, with whom he released two promising EPs in the early 2010s.
Everything goes very quickly: a signature with the prestigious record company ensues. Barclay. “You could have imagined, if only imagined eh, being scratching the album, putting down the last track of an EP, which perhaps all of France will listen to ? ”, He declaims in“ Russian Roulette ”in a quasi-predictive way in 2013.
yet, his adventure at Barclay comes to an end. “We signed with Barclay when I was barely of age, which was both a good and a bad decision. I received a small advance of money. But at 18, I wasn’t very smart. In Paris, there are guys who are super well supported, but in the South, it was different, and I made a few mistakes. They canceled my contract after six months, but all of that gave me motivation, I knew I could believe, ”the Toulouse resident still reports to Antidote.
Passionate about cinema
He then decides to go to Paris, where he still lives today. Then comes the click:
This will count for the rest. Passionate about the seventh art, he is moving towards a master’s degree in cinema at Paris-Diderot University, where he met a certain Osman Mercan, with whom he founded TBMA (for Travis Bickles Mr. Anderson), a collective of music video directors whose pseudonyms are inspired by de Taxi driver and of Matrix. “Mr Anderson” is also the pseudonym that he still keeps today to sign the clips of other rappers (Nekfeu, Georgio…).
But let’s go back a bit … Without a record label, Laylow chose the path of independence. The path is inevitably more sinuous but his career has taken it: his solo really starts in 2016 with the “Mercy” project. Several projects followed (Digitalova, .Raw, .Raw Z…) and promising collaborations with Wit or even Jok’Air. But Laylow takes off in February 2020, with the release of his real first album “Trinity”, which receives a nice success of esteem (this first opus has since become a platinum disc, editor’s note). The rapper then denotes by his atypical and complex universe and his futuristic and digital clips.
The success of “digital rap”
Laylow is not stopping there. His second album, “The Curious Story of Mr. Anderson”, is one of the big successes of French rap of the year 2021. An impressive performance as this album constitutes a UFO in itself.
Announced by an elegant 22-minute short film, Laylow continues the exploration of his “digital rap”, as he likes to call it, quickens the autotune a little and invites in this album several big names of French rap, like Nekfeu, Damso or Alpha Wann.
Here he is now in the big leagues. Today very popular with his audience, he will give his first concert at the Accor Arena in front of 20,000 people, next spring. Hence the question: but where will Laylow stop?
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