found 1979 video – Behind the wheel magazine
Soviet SUVs on the streets of Madrid – and a voice-over: “Niva will become one of the best products in the global automotive industry.”
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Today the name Niva is known all over the world, but in March 1979 the model was just beginning to be sold in foreign markets. Then the car attracted attention for its conceptual novelty – recall that before the Niva, which began to roll off the assembly line in 1977, SUVs were designed according to completely different canons. Resource Lada Niva Documentary publishes reportage about Niva from Spain.
The source clarifies that the report was first released in the spring of 1979 – it was shown on Soviet television. However, the full version, translated from Spanish, has never been published before.
The video tells about the Spanish distributor Spain Ibinauto SA Lada, showing VAZ products on the streets of Madrid. At that time, the entire VAZ line was new for the Spaniards, but the emphasis was placed on the Niva, and it is clear why: if the classic models do not cause serious surprise – the cars of the “parent” Fiat are well known to everyone, then the Niva is a really new car.
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And one more thing: it went on the air in March 1979 – just a little over two months ago, two sports Niva, trained by private French crews, successfully finished for the first time in the most difficult Dakar-1979 race. That is, it was the time when they really started talking about the Soviet SUV all over the world.
Video: VKontakte / Lada Niva Documentary
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