Petr Sznapka will lead the Czech Radio regional station in Prague and Central Bohemia
At its public meeting today, the Council of Czech Radio appointed Petr Sznapka as the Director of Regional Studies of the Czech Radio Region and Czech Radio, DAB Prague, with effect from 1 January 2022.
Until now, both stations have managed Jan Menger, who also manages the entire regional broadcast of Czech Radio.
“I expect and look forward to Petr Sznapka making use of his many years of managerial experience in the field of media, marketing and communication, thus bringing new fresh ideas to Czech Radio on how to continue broadcasting Czech Radio Region and Czech Radio Rádio DAB Prague,” said CEO René Zavoral.
Petr Sznapka graduated from the Faculty of Multimedia Communications at Tomas Bata University in Zlín. From 2006 to 2008, he was the head of Radio Impuls broadcasting. He then worked for eight years as the program director of Media Marketing Services as, where he was in charge of building a network of Rock Radio stations and increasing its market share. Prior to joining Czech Radio, he worked as an independent marketing consultant and executive director in a marketing and consulting agency that focused on advertising and marketing communications for the retail segment.