A survey conducted in Hungary, the Czech Republic and Romania sought to answer how much we value everyday pleasures when and how we celebrate. Hungary took the lead in the celebration, and the celebration of small successes is considered most important in Romania.

Happiness and celebration of small things: there is room for improvement

Despite the fact that the last two years have proved difficult and challenging for everyone, joy and celebration have remained a part of our lives. Based on the responses of the research participants, it can be said that overall we consider ourselves happier, we still love and have the opportunity to celebrate. This is definitely a positive result, but there is certainly room for improvement: only 37% of Hungarians consider themselves really happy and only one in two (22%) people think that everyday little things should be celebrated. Among the three countries, Romanians think they are happiest (48%) and 52% think that even small things are worth celebrating.

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How often do we celebrate?

Representative research is celebrated at least once a month by 34% of Hungarians, of which 14% several times a month, enough to celebrate a country that is solemn in both researches, only 11% in the Czech Republic, and only 11% in the case of Romanians. less (1%), but the monthly and annual cases are also a couple of leads. It is less positive, however, that the vast majority (60%) only have the opportunity to celebrate once or twice a year. Celebration decreases with age – while more than half of young adults (58%) celebrate something at least once a month, only 15% of those over 60 have the opportunity to celebrate on a regular basis, and high rates (9%) who had no opportunity to celebrate at all last year.

We celebrate: Birthdays, Holidays and Major Life Events

The results of the survey show that encounters and joyful moments with our loved ones are decisive in our lives. The research also reveals that classic occasions are the most beautiful celebrated events, while tiny, everyday results are celebrated by only one in ten people. At Diageo, we believe that living and celebrating these moments is important for overall happiness and maintaining mental health. ” said Mónika Pais, Managing Director of Diageo Budapest.

Young people celebrate more active life events, such as marriage, graduation, promotion, much more than the older generations. Women typically celebrate all kinds of occasions more regularly than their male counterparts, and there is a greater need among them to experience and celebrate small, everyday results and joys.

Family, friends, partying and restaurant

The results of the Diageo Celebration Index research confirm that partying and eating in a restaurant is the most popular choice when it comes to celebrations – almost half of Hungarians in ceremonial ways, but there are many who choose to relax at home as a celebration. The Czechs like to party the most, while relaxing at home precedes the restaurant meal for Romanians.

Respondents prefer to celebrate with family and friends. Friends are more important to young adults, while family is more important to older generations on such occasions. In addition to more valuable gifts, celebrating holidays and experiences is becoming more and more popular when it comes to giving as gifts. Research shows that young people and women also prefer to give gifts with handmade gifts as well.

Overall, for the Hungarian respondents, the immediate family, the relaxed atmosphere, and the delicious food are the most important ingredients for the perfect celebration, but quality drinks are also important elements for many. The family has all three firsts, but the Czech and Romanian fillers have delicious food in second place and the Czechs have third place in terms of friends when it comes to the key elements of the celebration.

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