Colorful and cheerful Brussels Furniture Fair

Sugar Mizzy November 15, 2021

Who would have had after the Brussels furniture fair 2019 can think that we will wait two years for the next edition. Last week became the patience of exhibitors, retailers and the final implementation in four days. And watch everyone look back on and especially proud of an exceptional successful edition.

Of course, fewer visitors were taken into account in advance. Traveling is still not very easy and many visitors are still suspicious of events. But those who were there were enthusiastic about the result.

The fact that visitor numbers have declined is no surprise with the current pandemic. The quality was there and the order was exceptionally well. Almost all major purchasing groups were present from abroad. In total, 16,171 visitors came from 2021 anyway 38 countries. That is 2,823, 14.86% less than in 2019. The majority of the visitors came from neighboring countries, of course. So not much has changed in that regard. Nevertheless, the organization from the broad group of ‘diverse countries’ unexpectedly had more visitors. There were 208 fewer Belgians and Luxembourgers, a slight decrease of -3.18%. Belgians and Luxembourgers together account for almost 40% of the visit.

The Netherlands remains the most important visitor group from abroad, with a share of more than 23%. In 2021, 1,448 fewer Dutch people found their way to Brussels. With 976 fewer visitors compared to 2019, France was still good for 1,768 visitors, representing almost 11% of the total. 775 visitors came from Germany, Austria and Switzerland. That is 44% less than in 2019. However, the decrease comes from the United Kingdom and Ireland. It had become particularly special for Britons to enter the European Union, both because of Brexit and especially because of the restrictions of Covid-19.

The offer on the Furniture fair 2021 was less extensive than enough years, but still spacious to be interesting for international trade visitors. It certainly did not give the impression of a lesser edition. The 2021 exhibitor list featured 161 names from 11 different countries. That is 107 fewer than in 2019, almost 40% fewer in number. Also in this edition the Balthazars issued again.

The stands and the collections certainly did not indicate a lesser fair. The stands were colorful (photo 1, selfish; photo 3, Nouvion; photo 5, muusz) and in terms of position (photo 2 mobitec) and presentation (photo 4, Size) of a high level. To give the visitor complete inspiration for their presentation on the shop floor. Also the new reception area and the new bar in Palace 5 was clearly appreciated.

Inspiration could also be found in the trend passages (photo 6, altreve) between the different halls. On display was a selection of furniture in one of the three proposed themes for passengers: Nature Pure and Deco. They get more attention in the styled boxes with a suitable photo as background. The overall picture of stands, collections, bars, reception areas and other decoration makes the Brussels Furniture Fair a complete whole.

If the number of stands and the number of visitors had fallen somewhat, this in no way applied to the satisfaction of the customers exhibitors. Every exhibitor was really enthusiastic. visitors come Merry entered the fair with a big smile on their face. Scanning the QR code of the Covid Safe Ticket allowed use without a mouth mask, which further enhanced the illusion of normality. Seeing business relations again gave a good feeling: exactly the function of a successful trade fair.