“I am Friuli Venezia Giulia”: from the t-shirt to the backpack, the promotion of the Fvg passes through the citizens
28.10.2021 – 07.30 – Involving citizens and businesses in the promotion of regional products made with respect for the environment and with a focus on social issues, through a brand of immediate understanding. This is the goal of ‘I am Friuli Venezia Giulia‘, the developer brand from the cluster Agri-food Fvg And PromoTurismoFvg on the recommendation of the Region, which today is enriched with a wide range of products ranging from clothing to accessories for the food sector, aimed at both the public and professionals and companies.
Speaking on the topic, the regional councilor for agri-food and forestry resources Stefano Zannier, remarked how “being a collective brand based on sustainability and traceability ‘Io Sono Friuli Venezia Giulia is aimed at companies that want to enhance these aspects while allowing them to be combined with forms of protection of the quality of existing products, such as the denominations of controlled or geographical origin. In this way it is possible to make the products of Friuli Venezia Giulia immediately recognizable and identifiable with the territory and at the same time guarantee their excellence, thanks to European level certifications. The requests to join the brand, which are carefully screened by the cluster’s evaluation committee, confirm that investments in quality, traceability and sustainability are the main way to enhance regional productions because they benefit our companies and protect consumers “.
Among the products branded ‘I am Friuli Venezia Giulia’ there are backpacks, water bottles, t-shirts, overalls and sweatshirts, but also professional clothing that companies can customize with their own logos, such as chef hats or garments for farmers. “All made only with high quality materials – explained Fedriga – because we focus on products that attract consumers, make them ambassadors of Friuli Venezia Giulia”.
The campaign has achieved significant results: among the numerous realities that have already asked to have reached the initiative are 173 those that have obtained the mark and this is already present on 278 products and in 107 stores and restaurants.
Concluding the presentation, the president of Agrifood Fvg Claudio Filipuzzi stressed the importance of the synergies put in place with other regional realities such as TurismoFVG, which make it possible to promote the promotion of duplication and favor the environmental promotion of all the activities of Friuli Venezia Giulia, putting economic and social sustainability first.
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