TOULOUSE: The NFT, a revolution in the art market?
The IGS Business School, the IGS Group business and marketing school, launches its 4th edition and its 1st 2021-2022 Masterclass on digital convergence
: “The NFT (non-fungible token), a revolution in the art market? », With Pierre Martin-Vivier, vice-president of Christie’s France, international expert specializing in the Arts of the 20th century.
The ICD Business School supports its students in understanding the digital world and the challenges of innovating. The event will take place on Tuesday October 26 at 5 p.m. on the Groupe IGS Paris * campus.
March 11, 2021. In full confinement, an auction electrifies the crowds, with the world record for the digital work of Beeple, sold for nearly $ 70 million at Christie’s. ” Daily: the first 5,000 days »Is a gigantic digital art collage, by digital artist Beeple, which thus becomes the most expensive piece of crypto-art in the world. An online sale that revolutionizes the art market overnight. “Today terra incognita in the world of traditional art, digital art or NFT, digital object with certified property could symbolize the beginning of a new era »Explains Pierre Martin-Vivier, who became the champion of the NFT revolution. ” When we included Beeple’s work in an online sale, 2 million people followed the sale. To this were added the usual bidders, that is to say on arrival 55% Americans, 18% Asians, the other participants being Europeans. Because the blockchain has changed practices, establishing a border between the classic work of art, called “certain”, and the non-fungible good, the famous NFT. Christie’s, and Sotheby, famous auction houses have legitimized this phenomenon of Crypto-Art. From now on, physical art against virtual art becomes “the” subject of debate, even controversy, among gallery owners and artists alike. The stakes are high: based on blockchain technology, NFTs function as certificates of universal digital authenticity. In a context favorable to crypto-currencies and speculation, this market is now gaining in contemporary art. It remains to convince the skeptics: starting with the English painter A good reason to invite Pierre Martin-Vivier to take stock of these questions with the students of the ICD Business School.
Bio express
After a doctorate in art history, Pierre Martin-Vivier began his career as a teacher at the Sorbonne. Author of several reference books on Jean Royère and Jean-Michel Frank, and numerous articles related to design, he is an internationally recognized expert in this field.
He joined Christie’s in 2010 as a specialist in 20th Century Arts and is today Vice-President of Christie’s France. Pierre Martin-Vivier has distinguished himself in numerous record sales for post-war artists and the dispersal of several significant collections over the past ten years. Playing a key role in the private sales department in Paris, he advises amateurs and helps them build their collection.
This cycle of Masterclasses approached the transformations of culture in the digital age, by surfing on digital art, video games, virtual reality, special effects (vfx), luxury marketing, e-sport, while addressing their respective “business model” within the framework of the ICD Business School.
The Masterclasses will be led by Romain Zerbib, teacher-researcher in strategy at ICD Business School, and director of the management and Data science journal. A cycle imagined by Claudine Farrugia-Tayar, journalist, as part of her documentary on digital convergence, and Axelle Guilmault.
* Campus Groupe IGS, 12, rue Alexandre Parodi, 75010 Paris. M ° Jaurès / Louis Blanc.
About ICD Business School: The IGS Business School, a business school of the IGS Group, delivers a diploma approved by the Ministry of Higher Education and Research at Bac + 5, conferring the degree of Master. It offers several double degrees with international universities at Bachelor and Master levels. It has campuses in Paris, Toulouse, Shanghai, and partnerships with more than 80 universities around the world. The ICD Business School trains operational players in the art of responsible trade who participate in the development of companies and work for a sustainable economy in a digital and international environment. Innovative and committed, the school wishes to help promote positive change by focusing on major economic and societal issues. The LaRA research laboratory guarantees academic excellence, the evolution of practices and educational innovation, linked to themes specific to the teaching of a major business school. The IGS Business School integrates in its activities and teaching programs the values of humanism, entrepreneurship and professionalism specific to the IGS Group and the collective HEP. www.icd-ecoles.com
About the IGS Group: Founded in 1975, the IGS Group is a federation of independent non-profit associations (1901 law), which aims to provide initial and continuing training, work-study programs, apprenticeships and professional integration in 8 fields of expertise. and business expertise. This major player in job training and the development of know-how and interpersonal skills benefits from a triple presence internationally (Dublin, Shanghai, Casablanca) and in France (Paris, Lyon and Toulouse). With 45 years of educational innovation, the IGS Group offers more than 200 Bac to Bac + 8 programs. Every day, it trains 15,000 people, including 8,600 apprentices and work-study contracts. Each year, graduates join a network of 74,000 alumni, including 19,000 in the HR function and 9,000 partner companies. The IGS Group supports people and companies in the success of their professional projects thanks to a range of training courses unique in France by its richness and diversity with diplomas and titles targeted or certified by the State. The IGS Group has 4 research laboratories, 3 incubators and 1 third educational center including Learning lab and fab lab. www.groupe-igs.fr