The Crown Princess marks the first day of the month for breast cancer awareness | Royal | News
As October 1 rolled around, so did Breast Cancer Awareness Month, which marked the month dedicated to raising awareness about the disease. The Crown Princess in Sweden, 44, has been a strong supporter of the cause for the past 13 years with the royal family sharing a picture of her to mark the first day of the month.
The heir to the throne released the annual photo on Friday.
One week before, however, the Crown Princess welcomed the Secretary General of the Cancer Foundation, Ulrika Årehed Kågström, and the chair of the Cancer Foundation’s research committee, Klas Kärre, to the Royal Palace in preparation for the start of the campaign.
In Sweden, this year’s pink ribbon was designed by fashion and costume designer Selam Fessahaye.
In Belgium, however, the band was designed in 2021 by a Belgian royal – Princess Delphine, King Philips’ half-sister.
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While cancer is the most common cancer in women, thanks to modern research, about 87 percent of cases live more than ten years.
Annual Breast Cancer Month has been using the pink ribbon since 2003 and aims to raise awareness about the disease and raise money for cancer research.
While many royalty and celebrities are participating, some landmarks were painted pink to mark the beginning of the month.
On October 1, the Eiffel Tower in Paris was lit in pink for the beginning of the month.
