Geothermal marketing campaign in Geneva, Switzerland
Geneva – Geothermal advertising campaign (Source: GVA Alternative, Instagram)
The city of Geneva has started to manage and design an impressive marketing project for the geothermal campaign and its public facilities through an alternative advertising agency.
Important campaign for design agents alternative In Switzerland they are described in the Swiss publication Cominmag. The agency won the tender with its planned offer for March 2020, but was postponed due to Covid and is now finally seeing the light of day.
The state of Geneva and the city’s SIG facility have begun the exploration phase of the geothermal program, we reported. In order to inform the local residents, these two public institutions have decided to start a 360 degree campaign. The campaign can be experienced in street shows, on buses, in the CEVA tunnel, in the cinema and digitally.
A 360-degree virtual reality film was also produced. He explains the course of the water: from the Jura peaks to underground rivers to the excavation sites. This virtual reality experience can be enjoyed at Uni mail in the information container, which is also “branded” by an alternative design.
Source: may come