Prague showed what the other proposals for the new form of PID looked like
From the five proposals, the jury finally chose between the two finalists. The second lost due to a more conservative proposal.
For the first time, Ropid presented five designs on its website, from which it selected a new visual design for Prague Integrated Transport (PID). In the end, the design of the superlative.works studio won the competition.
From the unified visual style, Prague promises to clarify the situation and facilitate everyday travel within integrated transport. “The aim was to find a solution that would present the service as a modern and interconnected system, make it easier for passengers to find their way around and differentiate it from other systems.” Ropid stated on his website.
The competition was closed and two-round. In the first round, 5 studies took place: Studio Heduk, Musil & Strnad / HMS design, Mr. Steinert, ReDesign, Side2 and superlative.works. The HMS design and superlative.works studios advanced to the second round, which had the opportunity to respond to the comments of the expert jury in the first round and adjust its top design.
Description of proposals for other competitions
Studio Heyduk, Musil & Strnad / HMS design, finalist of the competition (proposal from the 2nd round of the competition)
“The proposal is based on a simplified map of tariff zones. Zones that determine how far it is possible to travel with PID. Three concentric circles, the outer two interrupted. The brand thus moves on the border between the logo and the pictogram. Its comprehensibility responds to the target group, which is difficult to define and the economic viability of use. The design is dominated by a distinctive logo – on the one hand, it works well when applying the visual identity of PID in various forms, but in the long run, the disadvantage may be too pronounced in use (lower timelessness).
The expert jury appreciated the idea, which agrees with the character of the PID brand: “The visual identity is original and memorable, although there are indications of similar principles, for example, at Stockholm Public Transport, the competition proposal of the HMS studio is sufficiently different. The tender proposal provides passengers with clarity and the contracting authority easy to apply in practice. “
After processing the comments from the 1st round of the competition, the studio used gray paint in addition to red, which is more suitable for maintenance.
Compared to the superlative.works team’s proposal, the jury assessed the HMS proposal as a conservative solution that is not so different from the current system. “The design of superlative.works is simpler, lasts longer and is more sustainable in the long run.” (Anna Maresova)
ReDesign – proposal from the 1st round of the competition
The studio presented two variants of the design. The first works with a symbol of linear routes that lead to a single destination, thus evoking movement and dynamics.
The second is based on the letter D logo (transport), as the common denominator of all stakeholders. The symbol works with detailed route / arrows. The second proposal was perceived as one with a higher potential, but unfortunately the other here illogically points to the right and to the left.
“In none of the variants was it possible to ensure a sufficiently strong and functioning system of visual identity, which was interconnected and convincing. Both variants work with a visuality that we do not consider timeless, “ commented on the draft competition.
The jury perceived the proposed coloring system of individual vehicles as complicated both in terms of the complexity of the application and the high production costs.
Side2 – proposal from the 1st round of the competition
The creative study Side2 came with a drastic change. He proposed to use the color orange in combination with white and gray, which is written both in the information signs and the design of vehicles. The concept of visual identity is based on the element of intersection, which is copied primarily into the logo of the system and institutions. However, the jury perceived the importance of crossing as complicated, it misses the essence of the transport system, which is its integration and interconnection. The cut shapes look aggressive, cold and stern, the visual identity should be more friendly to passengers.
The jury of the competition did not agree much with the bold change of color: “We consider the dominant orange color to be problematic, which it has chosen instead of the required red color, despite the client’s recommendation. The competition conditions obtained this change, but the argument for the chosen color was not convincing. The color orange is traditionally used within the transport system to warn of temporary changes, exclusions, etc. “
Mr. Steinert – proposal from the 1st round of the competition
The shape of the logo is a wheel, which is divided into two halves. Halving symbolizes the union of Prague and the Central Bohemian Region. A positive and friendly look is achieved with the help of the NB International font and a lighter shade of red marked “warm red”, which is further complemented by white or neutral gray.
“The design successfully followed the original logo and managed to move the visuality of the obsolete logo to a more modern solution with a three-brand system. The result, however, is not strong enough and unique for the given purpose of transport, when reduced it does not work well in practice, the proportion of text marking and symbol is complicated. The jury does not consider the logo to be sufficiently original and corresponding to the theme of transport, “ evaluated by the jury
Winning design superlative.works
84 comments