Municipality of Naples – Giro d’Italia, the colonnade of Piazza Plebiscito lights up in pink
On 11 May 2023, the Giro d’Italia caravan will in fact cross Naples and its metropolitan area.
“Already when the Giro 2023 route was unveiled last October in Milan – continued Manfredi – the stage in Naples left everyone speechless, for its suggestion and for the great beauty it evoked. The effects of this choice are already being seen: on the basis of the data available, the forecasts of operators in the tourism and incoming sector, for that period, are more than optimistic. After all, it is also by virtue of the results achieved with last year’s stage that we asked the organization to bring the Giro back to Naples for this new edition as well. And it is also thanks to that success that we convinced the organizers to do something that happens quite exceptionally, namely to bring a stage two consecutive years to the same city”.
In fact, Napoli – Napoli 2022 was ranked 3rd in terms of value in world TV visibility, with flattering audience data both for Italian television (RAI 2) and in the 200 countries where the Giro is broadcast, as well as digitally. “For next May’s stage we are carrying on – Mayor Manfredi announced – a program of initiatives that will involve all sectors, from the environment to health, from entertainment to culture, from sport to food and wine, to solidarity that will ensure that we can speak of a real ‘pink week’ close to the ‘event”.