It is Matteo Messina Denaro style
The Neapolitan merchant offers for sale the outfit of the arrested mafia boss: “Matteo Messina Denaro style”. The controversy explodes and he apologizes. But he’s not the only one selling the boss-like mutton.
Turn on notifications to receive updates on
“Lads! Here are the last two Matteo Messina Denaro-style rams! Super price 59 euros and 99 instead of 120 euros! He is the real Matteo Messina Denaro».
Not even the best comic writer or the greatest marketing expert could have ever thought that a few days after the arrest of the Corleonese boss Matteo Messina Denaro, who had been on the run for thirty years, the figure of this mafioso could have become an icon (trash) of style on the stalls.
And instead it went like this. Times change, however: the stall is virtual, it’s TikTok. And the merchant is not a peddler who”alluca” from the stall in the Sanità district (it’s true, believe me it happened, it was the eighties) «I’m selling Mariana and Luis Antonio’s panties!» in honor of Venezuelan telenovela “Even the rich cry”. Then, a decade later, the same underpants had become those of Brooke and Ridge Forrester from “Beautiful”.
By now the price tag is on everything: it’s all marketing on the infinite virtual stall. Today the outfit we are talking about is the very trashissimo faux-sheepskin in part, but only in part, resembling the (very expensive) one worn by the boss of the Sicilian mafia Matteo Messina Denaro at the time of his arrest.
The merchant who sells it is from the North of Naples, this morning he was contacted by telephone from Gianni Simioli, from Radio Marte’s ‘Radiazza’ and on the recommendation of the green deputy Francis Borrelli he had heard the news. And the young man took it all back, he apologized: “I didn’t mean to, it was an ironic video, made with carelessness, excuse me”.
The question is that there are more and more reports from people who really think it’s a good idea to dress like the boss today at 41 bis in the prison of L’Aquila and today, close to the Carnival, there is the concrete ‘risk’ that some parents decides to dress his children as a bloodthirsty mini-boss of the Corleonese mafia.
The Borrelli-Simioli duo concludes:
How can anyone even think of imitating or idolizing a blood boss who claimed the lives of hundreds of people including children? A lack of respect for all the victims of the mafia and their families.
The traders we contacted justified themselves by stating that the boss sets trends and sells like so many criminals before him. Victims and heroes like Giovanni Falcone, Paolo Borsellino or Giancarlo Siani have never set a trend. A social tragedy.
window._fpcmp.push(function(gdpr) { !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '2062554930705272'); fbq('track', 'PageView'); //fbq('track', 'ViewContent'); //send custom checkpoints event (function () { var checkPoints = [10, 20, 40, 60, 90, 120, 180, 240, 300].sort(function(a, b) { return a - b; }); //seconds var checkPointIndex = 0; var f = function(){ var data = { instant: checkPoints[checkPointIndex] }; console.log("[FB PIXEL] send custom event ViewContentCheckPoint ", data, " on account " ,"2062554930705272" , " currentTime in seconds ", new Date().getTime() / 1000); fbq('trackCustom', 'ViewContentCheckPoint', data); checkPointIndex++; if(checkPointIndex < checkPoints.length) { setTimeout(f, (checkPoints[checkPointIndex] - checkPoints[checkPointIndex-1]) * 1000) } }; if(checkPoints.length){ setTimeout(f, checkPoints[checkPointIndex] * 1000) } })(); });