100 Montaditos opens three new stores in Portugal
The Spanish restaurant company Restalia continues to strengthen its presence in Portugal and recently opened three new 100 Montaditos, more precisely in Alverca, Benfica and Castelo Branco.
Inaugurated during the last two weeks of December, the most recent franchises have spaces between 110 and 270 square meters and have created a total of 42 direct jobs (10 in Alverca, 18 in Benfica and 14 in Castelo Branco).
100 Montaditos
The 100 Montaditos brand is based on typical Mediterranean gastronomy and the aesthetics of the Andalusian tavern, with its variety of montaditos – small sandwiches with various fillings –, from the classics, with ham, potato tortillas, chicken kebab and barbecue sauce, to the more gourmet, with smoked salmon, goat cheese and camembert cream. In addition to savory snacks, there are montaditos with dulce de leche, chocolate cream and condensed milk or with cookies & cream.
The prices of the montaditos can vary between 1 euro, 1.50 euros and 2 euros, and on Wednesdays the euromania is celebrated, a promotion that leaves almost the entire menu at just one euro. On Sundays, it’s Domingomania, where a classic montadito and a pint of beer cost 2 euros.
The menu also has several salads and appetizers, including nachos, potatoes with 4 sauces and crispy chicken, which recently also gained a vegan alternative.
expansion
“100 Montaditos is already a classic among our franchises and has even been a great success among the Portuguese. From aperitifs and cold beer at a good price, to the relaxed atmosphere of our establishments decorated as true Andalusian taverns, we believe that there were several factors that conquered Portugal”, said Enrique Lasso de la Vega, International Director of Restalia.
These new openings are part of the Spanish company’s great expansion plan, which hopes to reach 50 stores in early 2023 and make Portugal the first international market with the representation of all its five brands.
So far, Portugal already has the presence of the brands 100 Montaditos, The Good Burguer, Pepe Taco and Panther Organic Coffee.
Along the same lines, the group decided to open, in October 2022, its first bi-concept store worldwide, bringing together two brands in one store: the TGB hamburger shop and the new Panther Organic Coffee cafeteria at Atrium Saldanha, in Lisbon.